Publishers of technology books, eBooks, and videos for creative people

Home > Articles > Design > Branding/Marketing

  • Print
  • + Share This
From the author of

If your newsletter looks a little gray and drab, you can instantly juice it up simply by using a strong, heavy, sans serif typeface for your headlines and subheads. Not Helvetica. The Helvetica (or Arial) that came with your computer isn't bold enough to create a strong contrast. Invest in a sans serif family that includes a heavy black version as well as a light version (such as Eurostile, Formata, Syntax, Frutiger, or Myriad). Use that heavy black for your headlines and pull-quotes and you'll be amazed at the difference.

  • + Share This
  • 🔖 Save To Your Account