6 Edit and apply
Design the page, and now it’s time to make color choices. How to pick? The key is to think message. Weigh each against the original purpose by asking, which colors meet the goal outlined on the first page of this article?
Blue is everyone’s favorite color. What’s interesting here is that blue and orange are native to the photo, giving it excellent natural contrast. The blue background swallows her jacket, allowing her intense gaze to lift right off the page. Handsome and businesslike.
This palette began in the deep red of her hair, and for an accent took two steps toward yellow. Her eyes and jacket, which on blue receded into the background, now stand in contrast. Note that the red in her hair is a mere highlight, but filling the page it acquires real weight. Serious, warm, draws the reader in.
The highlights in her hair carry this page; the blue accent lends contrast and depth. An unexpected point of interest is the yellow headline, which seems cut out of the photo. Dimensionally flat, this mix is intense and engaging (and would win the design contest), but it takes a daring client to choose it.
Reminder: Values mix. You can always use dark, medium, and light of any color. Note here both medium and light teal.
Analogous to the blue—a step toward green—is teal, a beautiful color not in the photo. Its difference adds depth and vibrancy and relaxes the message somewhat; it’s trendier now, more approachable. Her eyes, which against blue looked blue, now tend toward green. Type color, still light orange, is a soft contrast.
One step the other way is blue-violet, another color not in the photo. Blue-violet is a shift toward red; the result is a slightly flatter image, because face, hair, and background are now more alike. Blue-violet is a cool color normally associated with softness, femininity, and springtime (with undertones of freshness).