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Engaging the Emerging Global Market

Though an International Telecommunication Union study says that five countries, including China, Russia, Brazil, India, and the U.S., comprise 46 percent of all global mobile consumers today, other mobile market trends suggest that growth among international mobile web customers is literally all over the map.

A Kleiner Perkins Caufield & Byers survey notes that the following countries boast some of the world’s fastest growing populations of mobile web subscribers (subscriber numbers are in millions): Korea, 40; Italy, 31; Australia, 18; Taiwan, 11; Saudi Arabia, 8; South Africa, 7; Israel, 5; and Singapore, 4.

Our point is that if you’re a U.S.–based merchant and need to focus your new business only on the U.S. mobile customer market for now, there are global mobile profits waiting for you when you’re ready to expand internationally.

Of course, how quickly and easily you expand into global markets may have to do with the kind of products you sell, from physical items to digital goods. Some kinds of merchandise are better suited for international sales, considering the impact to your business of shipping costs, cross-border fees, regional regulations, and the like. It’s smart to learn from the real-world global selling experiences of your merchant peers.

PayPal Mobile makes a number of its international payments and transaction tools available for merchants, including helping you handle cross-border payments, make currency conversions, and more.

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