- Dec 13, 2012
Online Fundraising Websites for Nonprofits and Donors
Following are just some of the top social sites for online fundraising. Generally speaking, they’re set up so individuals and organizations can create fundraising pages and easily get the word out to their networks to reach more potential supporters. Fees and services may change, so check the websites for current information.
GuideStar-verified 501(c)(3) nonprofits can collect donations through Causes. Users can create or join a cause to support an issue or nonprofit, and mobilize their networks to donate, recruit, and share to support the cause. Campaigns on Causes are automatically integrated with Facebook.
Fees: 4.75 percent transaction fee
CauseVox is an online fundraising company that serves small- to mediumsize nonprofits. Its platform helps nonprofits create customized fundraising websites for campaigns as well as for personal and team fundraising. Instead of sending donors to another site for processing, CauseVox fundraising takes place on the nonprofit’s own site.
Fees: No monthly fees until your organization raises $3,000; thereafter, $39 per month plus transaction fees of 7.5 percent to 8 percent plus 60 cents, depending on payment choice.
Crowdrise combines online fundraising, crowdsourcing, social networking, contests, and more. Nonprofits can turn donors, supporters, and volunteers into fundraisers by asking them to create their own free fundraising pages on Crowdrise. Supporters can use their personal fundraising page to raise money from their friends and family.
Fees: For basic account, 5 percent plus $1 for donations under $25 and $2.50 for donations over $25; for featured account, $49 per month plus 4.95 percent Crowdrise fee and $1 transaction fee.
Donate Now/Network for Good
Network for Good helps nonprofits raise money on their own websites and on social networks with free and low-cost fundraising tools. It also enables giving to any charity registered in the United States at www.networkforgood.org, through fundraising widgets on social networks, and via partners’ websites. Network for Good processes payments for thousands of nonprofit organizations.
Fees: For DonateNow Lite, 5 percent transaction fee; for standard Donate Now, $199 for setup, plus $49.95 per month and 3 percent transaction fee.
DonorsChoose.org is an online charity that makes it easy for anyone to help students in need. Public school teachers post requests, and individuals can give directly to the ones that inspire them. To date, 225,000 public and charter school teachers have used DonorsChoose.org to secure $111 million in books, art supplies, technology, and other resources that their students need to learn.
Fees: Shipping, fulfillment cost, and credit-card processing are added to the project cost. An optional 15 percent donation to DonorsChoose.org is suggested to donors at checkout.
FirstGiving empowers individuals to raise money online for thousands of causes and helps 501(c)(3) nonprofit organizations plan, execute, and measure successful online fundraising campaigns. FirstGiving provides tools for charity fundraising events and grassroots fundraising campaigns and securely processes online donations.
Fees: 7.5 percent transaction fee
Fundly is a social fundraising platform for individuals and organizations raising funds for nonprofits, charities, politics, schools, clubs, teams, groups, and others. It is designed to make it easy to fundraise via websites such as Facebook and Twitter. Supporters can reach out to their connections with branded tools, including email and social networking.
Fees: 4.9 percent transaction fee for individuals and organizations that raise less than $25,000 per month
Fundraise.com allows anyone, or any organization, to create and manage all of their online fundraising activity. The platform provides an iPhone app, mobile-optimized website, Facebook and Twitter sharing, widgets, and a traditional website. Causes can be institutional, organizational, educational, political, personal, or faith-based.
Fees: 7.5 percent transaction fee
FundRazr is a social fundraising app for individuals, groups, nonprofits, and political causes. FundRazr includes the ability to share through Facebook, social networks, email contacts, and websites or blogs to promote and collect money for causes.
Fees: 4.9 percent plus 30 cents per transaction
Nonprofit organizations can create custom campaigns, wish lists, grassroots fundraisers, and events online, expand donor outreach via social networking (Facebook and Twitter) and Internet marketing, and increase funds raised. To promote a campaign online, you can create custom landing pages and embeddable widgets to allow supporters and donors to help you spread the word by embedding them on their own pages.
Fees: Subscription fees start at $129 per month.
GoFundMe is a do-it-yourself online fundraising service with easy-to-use donation websites for weddings, graduations, accidents, illnesses, nonprofits, and charities.
Fees: For PayPal, 5 percent transaction fee plus processing fee of 2.9 percent plus 30 cents; for WePay, 3.5 percent plus 50 cents.
Using either Twitter or Facebook, donors make a monetary pledge to their favorite cause, giving with each action they take on their preferred social network over 30 days. For example, a donor can pledge 10 cents per tweet or Facebook update. After 30 days, pledges are calculated and donations are sent to the nonprofit of the donor’s choice.
Fees: 8.5 percent transaction fee
Indiegogo was launched in 2008 to provide any idea (creative, cause, or entrepreneurial) with the tools and process to raise money and offer perks. Social media integration, direct email, and announcement features make it easy to spread the word, raise awareness, and increase funding.
Fees: 4 percent fee if a funding goal is met; 9 percent if not; credit card fees are approximately 3 percent.
Through JustGive, donors can give to nonprofit organizations through direct and memorial donations, charity gift cards, charity wedding registries, gift collections, and fundraising registries. Nonprofits can get a Donate Now button for their website, promote their fundraisers on Facebook and Twitter, create email campaigns, and track donations.
Fees: 4.5 percent transaction fee
Pay It Square
Fundraisers can create a customized page, promote their fundraiser, and collect donations online, including on Facebook. Organizers can easily track pledges and offline contributions as well.
Fees: 99-cent transaction fee plus PayPal fees; for a credit-card payment, 2.9 percent plus 30 cents.
Razoo allows you to create team fundraising pages as well as pages at the organizational level. You can accept donations on your own website using an embeddable widget that donors can also use to embed on their own sites with a click. It also offers template-driven event pages you can use for individual fundraising events.
Fees: 2.9 percent transaction fee
StayClassy is a software platform for small- and medium-size nonprofits. It offers event management for any type of event, the ability to accept online donations, reporting and analytics, and individual and team fundraising pages.
Fees: Monthly fees start at $49 plus transaction fee and credit card fee.