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What Is Your X-Factor?

When it’s all said and done, your brand is your X-factor. All the pieces have to work and flow together to create a cohesive look, feel, thought, and experience. It’s hard work, for sure, and it’s never over. We work on our brand nearly every day. In everything we do, we consider how it impacts the brand. I encourage you to spend a significant amount of time working on this part of your business. Yes, we have to be shooters and students of our craft, but we have to be students of business, too. There’s no better place to look than corporate America for inspiration. These are companies that spend millions of dollars working on their brand. They have it figured out. Who am I to argue with them? I just want to find a way to incorporate some of their techniques into my own business. So should you.

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