- Business Models for the E-Conomy
- The Plan Is the Thing
- Customer Touch Points
- Content Will Always Be King
- Instant Global Presence
- Outsourcing Is Always an Option
- New Expectations for Customer Service
- Ongoing Internet Marketing
- The Law Catches Up to E-Business
- Shifting Markets
- A View from the Real World
- Change Is Constant, Change Is Good
The Internet will not be going away any time soon.
The gold rush has not even started yet; there are many more opportunities in the future.
New markets will be developed in response to changing customer demands.
There will be opportunities to change the mix of products and services that companies offer.
Expect to fail in order to learn and keep evolving.
There will be a need for more experimentation and shorter experiments.
There will be more emphasis on distributing information/content, and less emphasis on selling products and services.
In general, more collaboration and partnering will be needed among companies to take advantage of opportunities quickly.
Dot.coms and brick-and-mortar companies can learn a lot from each other.
Revenue and profitability will continue to be an important measure of success in shifting markets.
Focus on the customer's need that is being satisfied with the technology, not the technology itself.