- Business Models for the E-Conomy
- The Plan Is the Thing
- Customer Touch Points
- Content Will Always Be King
- Instant Global Presence
- Outsourcing Is Always an Option
- New Expectations for Customer Service
- Ongoing Internet Marketing
- The Law Catches Up to E-Business
- Shifting Markets
- A View from the Real World
- Change Is Constant, Change Is Good
To be truly global, you must be committed to re-create and re-deploy your company for each geographic area that you target.
It's important to decide how global you want to be, consistent with your vision.
You must think globally, but act locally.
Acting locally requires individualization and personalization to your customers.
You must decide how you will overcome the four major hurdles in laying out the plan (legal, logistics, currency, and language).
Legal hurdles include trade boundaries, contractual issues, and local laws regarding advertising.
Logistics hurdles include shipping, customs, and distance from your customer.
Currency affects timing of transactions and exchange rates.
Language can be a huge hurdle requiring localization, but several technology tools are available that can help.
Understand that just because a Web site is accessible from anywhere in the world doesn't necessarily mean that you are a global business.