Adapted from Chapter 6 of Robin Williams Design Workshop by Robin Williams and John Tollett.
Hundreds of logos are fighting for attention with hundreds of other logos every day. If your logo design is going to have a chance of being noticed, it needs to have a unique personality that people will not only notice, but remember. In this chapter we'll look at some common techniques and themes of logo design that never get old because they are capable of unlimited variations and interpretations.
A designer whose portfolio has lots of logos in it has a great advantage because it says a lot of things about a designer: it says you know how to think visually and conceptually, and that you can take a complex communications challenge and condense it into its simplest and most effective form.