- Tip # 1: Compare Segments
- Tip # 2: Support Scalable Funnel Steps
- Tip # 3: Tracking Organic Search in Campaign Reports
- Tip # 4: Tracking Internal Banner Impressions for Influencing Conversion
- Tip # 5: Classification of List Variables
- Tip # 6: Heavy Lifting with Processing Rules
- Tip # 7: Single Sign-On
- Tip # 8: Data Rules and Classification
- Tip # 9: Data Quality: Version Number to Prop
- Tip # 10: Hourly Clickstream Data and Offline Reporting
Tip # 8: Data Rules and Classification
Most companies are still setting up the SiteCatalyst Attribute Importing and Naming Tool (SAINT) classification manually or with a server-side script that requires separate maintenance; the new data rules and classification is Adobe’s early Christmas gift to analysts.
For every variable you plan to classify using SAINT classification, consider adding a rule set. For every rule set, you could potentially add rules based on which values can be set. For example, you could indicate that any campaign tracking code starting with CPC should be classified as paid search traffic (see Figure 3). Another example is that any product SKU can be classified based on your company SKU definition. Now you don’t have to worry about uploading SAINT classification files, and more importantly bear the painful wait of the classification propagating to multiple servers.