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PDF and Graphics Strategies

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When publishing PDF documents, size is a large issue. The way graphics are initially inserted and saved as well as the type of graphics used can dramatically change the size of a PDF file. This article discusses strategies for reducing PDF size.
Excerpted from Chapter 19 of PDF with Acrobat 4: Visual QuickStart Guide, by Ted Alspach.

In print publishing, enormous graphic files are the norm rather than the exception. It's all too common to provide a service bureau with a Zip cartridge so a weekly newsletter can be printed. The size of the files involved is of secondary concern to appearance, with placed images often exceeding 10MB a piece.

However, when publishing PDF documents, size is a much larger issue. In fact, the difference between waiting just a few seconds and several minutes for something to print is measured in kilobytes, not megabytes. The way graphics are initially inserted and saved can dramatically change the size of a PDF document. Further, the type of graphics used can also affect the size of that document.

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