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Conduct a Competitive Analysis

Analyzing both your industry and your competition can help you better understand how your site rates. Review the main features and usability of a cross-section of competitive sites. An informal analysis conducted from the user's point of view allows for a greater understanding of features, services, and ease of use. Further formal research and analysis can allow for an in-depth look into the client and the industry, coming with a higher budget and utilizing greater expertise. A competitive analysis should be part of the discovery process, no matter the level of your approach.

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