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Tip 5: Use Surprise Color for Punctuation

A surprise or unexpected color is one that differs so greatly from your overall palette that it jars the eye. When placed at a key moment in your story, a surprise color can enliven your motion work, tie together a key idea, and even trigger the climax of the story. Warning: Much like saturation, surprise colors are very powerful, so use with great restraint.

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Kim Dulaney, Linda Loves. Lead art direction and design. Directed by Jordan Bruner. Produced at Passion Pictures

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