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Interactive Entertainment

I once asked the students in an e-commerce course I was teaching to write reports on their favorite entertainment sites. One of them chose http://www.google.com/. I said, "That's not an entertainment site. It's a search engine." She replied, "It's entertaining to me!"

It was then that I realized that entertainment on the Web is whatever one says it is. And because the medium is by nature interactive, that may well be something that had not previously been considered entertainment.

While some of the following are admittedly a little offbeat (as is the writer), my own personal favorites include these:

Of course, the best use of interactive entertainment is online games. The Internet is the medium that was "made" for gaming. Massive multiplayer online games such as EverQuest, The Sims Online, Star Wars Galaxies, World War II Online, and many more have a devoted, worldwide following of people who pay to participate in the creation and growth of these virtual worlds. This area of e-commerce doesn't get much press, but it has been a consistent money maker, with every sign of continued growth.

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