Monetizing Syndicated Content with AdSense for Feeds
Sites and blogs often syndicate their content into feeds using formats such as RSS or ATOM. Feeds make it easy to share content with other sites and to track new content, but they also present site owners with a new problem in monetizing content when using an advertising program such as Google's AdSense.
The Problem: Aggregators
Google's AdSense program is a great way for website and blog owners to make money from people who read their content from a web browser, but not everyone does that these days. Syndicated content—content made accessible via feeds—is often not read using a browser. Instead, the reader uses an aggregator to read the feeds. The aggregator monitors all the feeds that interest the reader and consolidates them for easy viewing. The reader doesn't need to visit the sites in question; the syndicated content is displayed directly in the aggregator.
To combat this problem, there are two general approaches you can take. The first is to provide only snippets or abstracts in the feed, not the full content, with links back to the appropriate pages on your website or blog. The second is to insert advertisements directly into the feed, and that's what AdSense for feeds is all about.