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This chapter is from the book

A magic message

This triple-panel production pops the payoff to your headline. | By Chuck Green

Magicians call it misdirection. You’re confident you know exactly what you’re looking at and then suddenly, a rabbit pops out of a hat. The same is true with this triple-panel pop-up. A provocative headline draws your reader in and presto!—up pops your company name, your phone number or your call to action.

The layout fits within a standard 8½ × 14-inch legal sheet. If you need more than a few copies, your local commercial printer can print, score, and die-cut the mailer. Be sure to specify, at minimum, an 80-lb. cover stock. If you need only a few copies and your laser printer can handle heavy stock, you can cut the slots and score it yourself. Try using a straightedge and a dinner knife or letter opener to score the folds.

The finished pieces is sized to fit an A2 or 4⅜ × 5¾4-inch envelope.

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