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This chapter is from the book

A flier that stands on its own

A table tent takes a 2-D message into the 3-D world. | By Chuck Green

Ever sit in a restaurant reading the signs on the table? With little else to focus on, many clients and customers bide their time by reading. What an opportunity! Big advertisers pay millions for such an attentive audience. Play your cards right, and you can have it for pennies.

The example shown here is an plea seeking county fair exhibitors. It might be displayed in a restaurant, at a 4-H meeting, or in a crafts class. Or you might fold it into a business envelope and send it to a list of last year’s exhibitors.

Prescored table tent sheets are available from office supply stores, but this design can accomplish the same effect for next to nothing. Print your 3-D flier on 80-lb. cover stock, and score it with a metal ruler or butter knife. A commercial printer should be contacted for longer print runs; the printer can also attach a strip of double-sided tape to the tab on the right. When you are ready to assemble the finished piece, simply expose the tape and connect the sides.

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