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Voices That Matter

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Going Online with QuarkXPress
Mar 21, 2008
This excerpt from Real World QuarkXPress 7 shows you how to increase the value of your XPress documents by taking them from print to the Web.
Gothic Organic Style of Web Design
Oct 19, 2001
An entire subculture of innovative experimental web designers exists, speaking primarily to the fine arts community rather than the commercial end. The Gothic Organic Style of Web Design is just one of these fresh styles that can be practically incorporated ...
Hosting Your Site
Feb 28, 2003
Lynda Weinman guides you through the various services you'll need to employ in order to get your site online.
How Does Google Figure out What Pages are More Relevant? Pagerank
Dec 30, 2004
Dave Taylor helps you understand Pagerank, a critical first step in increasing the visibility of your website in Google searches.
How to Become a UX Leader: Understanding the Psychology of Users
Dec 29, 2015
UX is a lot more than checkboxes and radio buttons. UX is psychology applied to design. For so many reasons, it’s high time everyone else finds that out too, as Robert Hoekman explains in this chapter from Experience Required: How to become a UX leader regardless of your role.
How to Build Applications in Dreamweaver
Jan 20, 2006
Whether you're totally new to Dreamweaver or just creating dynamic Web applications with the program, this chapter will help you find your bearings. The first part explores the Dreamweaver workspace with an emphasis on its application-building capabilities. The rest of the chapter deals specifically with the basics of Web application tools that are standard in Dreamweaver. Everything from applying server behaviors to working in Live Data view is described.
How to Create a Landing Page That Sells
Nov 16, 2007
Authors Lance Loveday and Sandra Niehaus show you how to turn landing pages into powerful strategic weapons that enhance financial returns and give you a competitive edge.
How To Create an RSS Aggregator with PHP and AJAX
Dec 9, 2005
Imagine using a simple HTML file to send a request to a server-side script, receive a custom XML file based on that request, and then display it to the user without ever refreshing the browser! Kris Hadlock explains how to use a combination of PHP and AJAX to create real-time data transfers in any application without a browser refresh.
How to Create Content That Sucks (Users In)—And Makes Your Site More Findable
Apr 4, 2008
Aarron Walter explains how the good karma of sharing your ideas and keeping them open can bolster the findability of your site.
How to Create Flexible Header Images in WordPress 3.4
Jul 30, 2012
Break free from header image-size constraints! Jessica Neuman Beck, coauthor of WordPress: Visual QuickStart Guide, Second Edition, shows how to use the new flexible header support introduced with the WordPress 3.4 core update.
How to Design Flash Pages for Google
Mar 10, 2006
Google is now indexing Flash content! James Gonzalez tells you how to determine which Flash content Google is actually indexing and how to optimize this content to achieve better rankings in Google's search results.
How to Design the Look of Your Website with WordPress
Feb 15, 2012
Rafael Concepcion shows you how, by using themes in WordPress, you can have multiple looks for your website in just a few clicks.
How to Embed a QuickTime Movie in a Web Page or Blog Post
Feb 22, 2008
So you've decided to join the video revolution in Web publishing. But instead of dealing with YouTube, you want to publish higher-quality content directly on your blog. Maria Langer shows you how.
How to Export a Site Design From Fireworks to Dreamweaver
Sep 8, 2006
After you create and finalize your site's design in Fireworks, you can turn your attention to moving the design from Fireworks to Dreamweaver. Moving the design is a two-step process that involves image optimization and file export. In this lesson, you'll learn techniques for optimizing graphics. In addition, you'll work with various export settings to prepare the Fireworks document for export. In the process, you'll become familiar with Fireworks' Optimize panel and the Export HTML setup process, mastering the techniques used to find the best optimization and export settings for your original design.
How To Handle AJAX Responses
Feb 10, 2006
User interaction drives Web sites. It's essential to understand how to handle the responses, especially with new forms of interaction such as AJAX. Kris Hadlock covers the essentials of the AJAX request-and-response process that you need to know to be ready for user interaction.
How To Integrate a Database with AJAX
Dec 16, 2005
Kris Hadlock’s AJAX exploration continues with an explanation of how to create real-time data transfers with databases.
How to Make Your Web Site More Effective
Jun 18, 2004
If you want to draw visitors to your Web site, you'll need to do some legwork to get them there. Get some solid strategies here for attracting — and retaining — visitors.
How to Overcome Browser Challenges in Web Design
Feb 13, 2013
Browsers have different levels of support for CSS features, as well as different interpretations of how to render HTML. By using tools like normalize.css and validating on multiple devices, we can address many of the challenges of web design. However, there’s no substitute for knowing and learning about your audience and working to build them the best site possible, as Christopher Schmitt advises in this chapter from Designing Web and Mobile Graphics: Fundamental concepts for web and interactive projects.
How to Sell Design and Influence People
Feb 8, 2011
If you think 'manipulation' is a dirty word, you're wrong. Robert Hoekman, Jr., author of Designing the Obvious: A Common Sense Approach to Web and Mobile Application Design, Second Edition, explains how your ability to influence, persuade, or manipulate people (call it what you like) is crucial to moving your organization from design chaos to lauded success.
How to Set Up A Successful Web Redesign Project
Oct 20, 2006
Starting a web redesign project can be daunting. So much to do...where to begin? Although you and the client may have a general understanding of what will be involved in getting the project done, the details and process of starting a redesign project can be elusive. This chapter will help you set the stage, plan, and prep as authors Kelly Goto and Emily Cotler focus on helping you to develop methods of communicating expectations and making sure there are no mistaken assumptions.

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