Publishers of technology books, eBooks, and videos for creative people

Home > Articles > Adobe Digital Marketing

Adobe Digital Marketing

RSS Feed Subscribe to this topic  RSS details

26 Items

Sort by Date | Title

A Roadmap for Creating an Effective Content Strategy
By Meghan Casey
Jul 22, 2015
Brain Traffic content strategist Meghan Casey, author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, talks about the content strategy framework that just might save your next website redesign project.
Add A Google-Compatible Sitemap For Your WordPress Blog
By Maria Langer
May 25, 2007
Want to help Google index your WordPress-based Web site more efficiently and effectively? Sign up for Google’s Webmaster tools, install a plugin that creates a sitemap, and be sure to tell Google where to find it. In this article, WordPress 2: Visual QuickStart Guide author Maria Langer takes you through the steps you need to follow. It’s fast, it’s free, and it’s a lot easier than you might think.
Add Email Notification to Your Blog with FeedBurner
By Maria Langer
Feb 9, 2007
Some of us don't want to fool around with RSS just to keep up with blogs we like. FeedBurner offers a cool option to get email notices when a site is updated with new content. Maria Langer shows how to add this free feature to your blog.
An Interview with Tom Geller on Drupal 7
By Michael Anello, Tom Geller
Mar 22, 2011
Michael Anello interviews Tom Geller about the changes in Drupal 7, why installation is such a big hurdle, and whether Drupal is really for programmers (who favor elegance) or users (who favor a wild-west-style of freedom).
Blogging from Afar with Blogger
By Elizabeth Castro
Oct 13, 2006
Elizabeth Castro shows you how to add posts to your Blogger.com blog from your email program, from your browser's toolbar, or from your telephone.
Content Strategy for the Web: Why You Must Do a Content Audit
By Kristina Halvorson
Aug 20, 2009
Before you ever begin to brainstorm about which content you need, you must understand exactly what you have. Kristina Halvorson offers the basics on how to create a content inventory, do a quantitative content audit, do a qualitative content audit and approach specialized content audits.
Creating a Unified Content Strategy for the Web and Beyond
By Ann Rockley, Charles Cooper
Mar 14, 2012
Ann Rockley and Charles Cooper explain that the only way to create content that meets changing customer needs is to adopt a unified content strategy. Such a strategy allows you to develop adaptive content that’s modular, structured, reusable, and not tied to any device or platform.
Customizing Content in Drupal 7
By Tom Geller
Mar 1, 2011
Since Drupal’s audience has historically been software developers, that’s translated into strong support for text and add-on programming. Two areas where Drupal has not been as capable are in creating content types with custom fields, and in supporting graphics and text styling within nodes. Fortunately, both areas are getting better. This chapter tells you how to create more flexible content using tools that are available today.
Embed Your Own Videos in WordPress
By Jessica Neuman Beck
Jan 16, 2014
Jessica Neuman Beck, coauthor of WordPress: Visual QuickStart Guide, Third Edition, shows how easy it is to upload, manage, and display videos on your WordPress site.
Final Cut Pro Power Tip: Keeping Files Under Control with Render Manager
By Larry Jordan
Apr 7, 2006
Render files eat disk space surprisingly quickly. But with your Final Cut Pro files and folders set up according to Larry Jordan's advice, you can use the Render Manager to recover that lost space in a trice. (Maybe even half a trice!)
How To Create an RSS Aggregator with PHP and AJAX
By Kris Hadlock
Dec 9, 2005
Imagine using a simple HTML file to send a request to a server-side script, receive a custom XML file based on that request, and then display it to the user without ever refreshing the browser! Kris Hadlock explains how to use a combination of PHP and AJAX to create real-time data transfers in any application without a browser refresh.
How to Set and Align on Project Objectives for Your Content Strategy
By Meghan Casey
Jul 2, 2015
In this excerpt from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, Meghan Casey explains how to establish and align project objectives for your content strategy.
John Deubert’s AcrobatiX: Two Exotic Annotations
By John Deubert
Aug 23, 2011
Are people ignoring your sticky notes? Do your spreadsheet files invariable become separated from your financial reports? Acrobat supplies two annotation types that fix these problems and are strangely underused: The Sound and File Attachment tools are well worth knowing about!
Last CMS Standing: The Promise of Drupal Versus WordPress and Joomla!
By Tom Geller
Feb 2, 2011
The popular open-source content-management systems Drupal, Joomla!, and WordPress are all getting new versions, setting the stage for an elimination tournament of market acceptance. Tom Geller, author of Drupal 7: Visual QuickStart Guide, looks at Drupal's comparative position in two regards: developer involvement and business adoption.
Mac OS X Directory Services v10.6: Accessing an Active Directory Service
By Arek Dreyer, Ben Greisler
Dec 29, 2009
In this chapter, you will learn how to configure Mac OS X to log in using Active Directory, troubleshoot binding issues, and troubleshoot login issues.
Make Easy Money with Google Starting with Content
By Eric Giguere
Sep 30, 2005
Determine what your Web site's going to be about before you start building it to ensure you create compelling, AdSense-friendly content. Author Eric Giguere offers up tips on finding the topic for your site that's most likely to do well and make money in Google's popular AdSense program.
Making Your WordPress Theme Responsive: Core Features
By Joe Casabona
Jan 13, 2014
This chapter looks at some of the core features of WordPress instrumental to a good User Experience, including navigation, images, and widgets.
New Web Tools for Writers
By Laurie Rowell
Feb 10, 2006
New web-based processors are popping up everywhere. Do they work as well as Microsoft Word? What do you get? What's missing? Laurie Rowell takes a look.
Q&A with the Authors of Nicely Said: Writing for the Web with Style and Purpose
By Peachpit Press, Nicole Fenton, Kate Kiefer Lee
Jun 18, 2014
Nicole Fenton and Kate Kiefer Lee, the authors of Nicely Said: Writing for the Web with Style and Purpose, answer our questions on the biggest mistake companies make with web content, how to get your customers to care, and advice for those who seek a career in writing for the web.
Sharing WordPress Posts: Post Locking, Autosave, and Revisions for Multiple Authors
By Jessica Neuman Beck
Feb 24, 2014
When multiple people share a WordPress post, it's easy to make mistakes. Worse, you could lose the whole thing! With WordPress 3.7.1, multiple authors no longer means multiple headaches. Jessica Neuman Beck, coauthor of WordPress: Visual QuickStart Guide, Third Edition, shows how the post locking, autosave, and revision features make working with multiple authors a breeze.

Page 1 2 Next >