| 41.
| - Community-Building for Non-Glamour Brands
-
By
Nancy Strauss
- Jan 25, 2010
- How can you create an online community around a pedestrian product? Nancy Strauss looks at the strategies behind successful online product communities, and offers suggestions you can put to work for your brand.
|
| 42.
| - Adding Content in WordPress
-
By
Jessica Neuman Beck, Matt Beck
- Dec 30, 2009
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| 43.
| - iPhone SDK 3 User Interface Elements
-
By
Duncan Campbell
- Oct 28, 2009
- Do you want to create your own iPhone app? Get started with this lesson on user interface elements in the iPhone SDK 3, including views and controls.
|
| 44.
| - Fundamentals of Game Design: Game Worlds
-
By
Ernest Adams
- Oct 8, 2009
- This chapter defines a game world and introduces the various dimensions that describe a game world: the physical, temporal, environmental, emotional, and ethical dimensions, as well as a quality called realism.
|
| 45.
| - Designing a Custom YouTube Channel
-
By
Kris Hadlock
- Oct 5, 2009
- Kris Hadlock explains how to customize your organization's presence on YouTube, with some relatively easy settings changes to make you stand out from the crowd.
|
| 46.
| - Top 10 Online Community Mistakes
-
By
Nancy Strauss
- Sep 28, 2009
- Many a company just tosses a "community page" onto the corporate website, expecting people to show up in droves. That plan may work, but it's extremely unlikely. Nancy Strauss shares her top-10 list of reasons that corporate online communities fail.
|
| 47.
| - Using Mail and Calendar on your iPhone
-
By
Christopher Breen
- Sep 24, 2009
- Christopher Breen shows you how to use iPhone's Mail and Calendar apps, as well as how to configure your iPhone to work with any number of other email clients.
|
| 48.
| - Surfin' Safari: Using the Safari Web Browser on Your iPhone
-
By
Scott Kelby, Terry White
- Sep 23, 2009
- Scott Kelby and Terry White tell you everything you need to know about using the Safari web browser on your iPhone.
|
| 49.
| - Creating a Twitter Widget with Ajax
-
By
Kris Hadlock
- Aug 12, 2009
- Kris Hadlock shows how to use Ajax to join the Twitter revolution, by adding your tweets to your own website.
|
| 50.
| - URL Shorteners: Handy but Risky
-
By
Joel Postman
- Aug 4, 2009
- URL shorteners are handy for Twitter and IM, but they are not without security risks. Joel Postman explores the downside.
|
| 51.
| - The Google Phone Pocket Guide: On the Radios
-
By
Jason D. O'Grady
- Jul 29, 2009
- This chapter provides lots of information about the gPhone's various radios (the chips that the gPhone uses for communicating via 3G, Wi-Fi, Global Positioning System (GPS), and Bluetooth), including the most important tip of all: how to turn them off to conserve battery life.
|
| 52.
| - Socialized Survey: Stagnation #1 Reason for Leaving a Social Network
-
By
Joel Postman
- Jul 27, 2009
- Why does someone choose to join or leave a social network? Read Joel Postman's survey results to find out.
|
| 53.
| - Why Johnny Can't Tweet
-
By
Joel Postman
- Jul 20, 2009
- The Post-Fact Era is challenging basic assumptions about educational methods and curriculum. Joel Postman asks if there is a place at the table for social media education.
|
| 54.
| - Working with Gmail Contact Groups
-
By
Steve Schwartz
- Jun 11, 2009
- Since the 2006 release of Google Gmail: Visual QuickStart Guide, new features have been added to the popular browser-based email client. In this addendum to the book, author Steve Schwartz explains how to create, use, and manage contact groups.
|
| 55.
| - How Social Media Built the Obama Brand: Understanding the Past
-
By
Rahaf Harfoush
- Jun 4, 2009
- Rahaf Harfoush looks at some of the important technological innovations that made many aspects of the Obama campaign possible and examines the political decisions that allowed the Obama team to be innovative with their social media strategy.
|
| 56.
| - iTunes and You
-
By
Christopher Breen
- May 28, 2009
- To best understand what makes the iPod’s world turn, you must be familiar with how it and iTunes 8 work together to move music (as well as pictures, videos, and games, in the case of some recent iPods) on and off your iPod. In the following pages, you’ll see just that.
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| 57.
| - Online Community Handbook: Member Recruitment
-
By
Anna Buss, Nancy Strauss
- Mar 26, 2009
- Learn some ways that you can design your community and website to be user magnets, attracting traffic while you sit back and watch the population grow. Also learn how to run successful recruitment campaigns and how to convert casual website visitors into loyal members.
|
| 58.
| - Privacy and Security on Facebook
-
By
Dave Awl
- Mar 18, 2009
- As long as you exercise a little caution, there’s no reason the time you spend on Facebook should be any more perilous than a night on the town with friends. In both cases, it’s important to keep your wits about you, know the lay of the land, and think before you share too much info with people you don’t know very well.
|
| 59.
| - Seven Rules for Establishing a Corporate Presence on Twitter
-
By
Joel Postman
- Mar 2, 2009
- These “rules” by Joel Postman will guide you in building trust with consumers, and that includes assuring them that they are dealing with an authorized company representative.
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| 60.
| - Responding to the Social Media Mobocracy
-
By
Joel Postman
- Feb 23, 2009
- No company “has” to be on Twitter, but with the low cost of entry, and the opportunity to get involved in and learn from some of these discussions (and possibly head some of them off before they become blog posts and social media failure case studies), why wouldn’t you?
|