Branding/Marketing

35 Items

Sort by Date | Title | Popularity

1.	Generating Demand for Your Creative Services By Corwin Hiebert Jan 1, 2013 Marketing is a lot more than just being available to the market. By sharing fresh ideas, sharing your unique attributes and leadership, building a brand that’s memorable and meaningful, and putting it into action, you’ll draw a crowd instead of just standing out in one.
2.	10 Ways to Build a Following on Google+ By Colby Brown Aug 13, 2012 Google+ is a terrific social network for photographers to connect with clients, fans, and others who share their love of the visual arts. Colby Brown should know. The author of Google+ for Photographers has built a huge following on Google+. He shares 10 of the best ideas he has learned from his experience - expertise that can help you to build your own network, hang out with great new friends, and get your photography noticed.
3.	Search Engine Advertising: Your Marketing Campaign Foundation By Kevin Lee, Catherine Seda Jun 3, 2009 The authors of Search Engine Advertising show you how to build a strong marketing plan and campaign foundation using a live campaign to illustrate both the strategic and tactical elements of a search marketing campaign.
4.	The Weapons: Visual Lies, Manufactured Needs By David B. Berman Apr 20, 2009 No longer just a product enhancement, branding became the commodity. Our ability to transmit information and products to new markets has never been less expensive or more immediate. David B. Berman looks at the state of branding and design.
5.	Online Community Handbook: Member Recruitment By Anna Buss, Nancy Strauss Mar 26, 2009 Learn some ways that you can design your community and website to be user magnets, attracting traffic while you sit back and watch the population grow. Also learn how to run successful recruitment campaigns and how to convert casual website visitors into loyal members.
6.	Can You Control Your Brand, or Just Share It? By Joel Postman Jan 20, 2009 Joel Postman discusses social media implications to the corporate brand, including the definition of brand, and whether a company can control its brand, manage it, share it, or must give it over to the whims of consumers.
7.	Today's Consumer: Can We Chat? By Kelly Mooney, Nita Rollins Feb 1, 2008 Authors Kelly Mooney and Nita Rollins explain how online social networking has changed forever the way we buy, shop, and sell.
8.	How to Create a Landing Page That Sells By Lance Loveday, Sandra Niehaus Nov 16, 2007 Authors Lance Loveday and Sandra Niehaus show you how to turn landing pages into powerful strategic weapons that enhance financial returns and give you a competitive edge.
9.	The Brand Gap: Innovate By Marty Neumeier Jan 12, 2007 Innovation is both coveted and feared in the business world. So how can your company be innovative if security and conformity are more widely accepted? Marty Neumeier looks at common elements of innovation and offers his take on taking the road less traveled.
10.	Find Your Identity: How to Design a Logo That Suits Your Business By John McWade Jan 5, 2007 A successful logo can't be just creative or clever. Because a logo ends up being an important guest at many occasions, it absolutely must perform and behave well no matter what. In this sample chapter, you'll learn what makes a good logo and how to design one that's right your business.
11.	Innovate Nov 20, 2006
12.	Logos & Identity Nov 20, 2006
13.	Ten Quick Ways to Improve Your Business Blog By Meryl K. Evans Oct 6, 2006 Business blogs can be brilliant, bubbly, brash—but many are just boring. You need to separate your blog from the masses of text out there, get readers to notice, and keep them coming back for more. How? Follow Meryl Evans' 10 quick tips.
14.	Before and After Graphics for Business: Creating a Successful Logo By John McWade Sep 29, 2006 A successful logo can’t be just creative or clever. Because a logo ends up being an important guest at many occasions, it absolutely must perform and behave well no matter what. It is a tricky balancing act, but one that you can achieve. All you have to do is consider what makes a logo effective. Make sure your design follows these guidelines.
15.	The Brand Gap: Why You Must Innovate By Marty Neumeier Aug 25, 2006 A combination of good strategy and poor execution is like a Ferrari with flat tires. It looks good in the specs, but fails on the street. This is the case for at least half the brand communication done today. And it’s probably the fault of execution, not strategy. Execution-- read creativity--is the most difficult part of the branding mix to control. It’s magic, not logic, that ignites passion in customers.
16.	Monetizing Syndicated Content with AdSense for Feeds By Eric Giguere Oct 28, 2005 No one quite knows how to make money from syndicated content yet. AdSense for feeds is Google's experiment in monetizing content feeds delivered through RSS and other mechanisms. Eric Giguere discusses why the jury's still out on this program.
17.	Protect Yourself from Click Fraud By Eric Giguere Oct 28, 2005 Like newspapers and magazines, Web sites display ads because advertisers pay for the use of that space. But the pay-per-click model has some troubling repercussions. Eric Giguère explains how "click fraud" is cutting into ad revenues and creating problems even for the seemingly all-powerful Google.
18.	Keyword Optimization for Google AdSense By Eric Giguere Oct 21, 2005 Eric Giguere shows you how to fine-tune your web page to raise the prominence of specific keywords for the Google AdSense program.
19.	Web Ad Layout and Placement Strategies for Maximum Clickthroughs By Eric Giguere Oct 14, 2005 Although there are no absolute rules about placing advertisements on your website and which layout options to choose, Eric Giguere gives you some general guidelines to follow to help maximize clickthroughs.
20.	Landing Pages That Convert Visitors into Buyers By Catherine Seda May 7, 2004 Does your current web page lead shoppers down the path to a purchase, or does it let them wander aimlessly around your site? In this chapter top Internet marketer and strategist Catherine Seda outlines the strategy of how to turn poor-performing ad copy into targeted sales-getters, and how you can evaluate and correct low visitor-to-buyer conversions.

< Prev 1 2 Next >