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The Brand Flip: An Interview with Marty Neumeier
By Peachpit Press, Marty Neumeier
Sep 14, 2015
In this interview with Marty Neumeier, author of The Brand Flip: Why customers now run companies and how to profit from it, Marty talks about brand tribes, the onlyness test, and his favorite brand disaster story.
The Brand Flip: Tangible ↻ Immaterial
By Marty Neumeier
Aug 24, 2015
In this excerpt from The Brand Flip: Why customers now run companies and how to profit from it, Marty Neumeier explains that industry is undergoing a massive migration from a material-based economy to a digital one. A product becomes a symbol and the symbol becomes the product, which can offer tremendous value as a building block in a customer's personal identity.
Generating Demand for Your Creative Services
By Corwin Hiebert
Jan 1, 2013
Marketing is a lot more than just being available to the market. By sharing fresh ideas, sharing your unique attributes and leadership, building a brand that’s memorable and meaningful, and putting it into action, you’ll draw a crowd instead of just standing out in one.
10 Ways to Build a Following on Google+
By Colby Brown
Aug 13, 2012
Google+ is a terrific social network for photographers to connect with clients, fans, and others who share their love of the visual arts. Colby Brown should know. The author of Google+ for Photographers has built a huge following on Google+. He shares 10 of the best ideas he has learned from his experience - expertise that can help you to build your own network, hang out with great new friends, and get your photography noticed.
Search Engine Advertising: Your Marketing Campaign Foundation
By Kevin Lee, Catherine Seda
Jun 3, 2009
The authors of Search Engine Advertising show you how to build a strong marketing plan and campaign foundation using a live campaign to illustrate both the strategic and tactical elements of a search marketing campaign.
The Weapons: Visual Lies, Manufactured Needs
By David B. Berman
Apr 20, 2009
No longer just a product enhancement, branding became the commodity. Our ability to transmit information and products to new markets has never been less expensive or more immediate. David B. Berman looks at the state of branding and design.
Online Community Handbook: Member Recruitment
By Anna Buss, Nancy Strauss
Mar 26, 2009
Learn some ways that you can design your community and website to be user magnets, attracting traffic while you sit back and watch the population grow. Also learn how to run successful recruitment campaigns and how to convert casual website visitors into loyal members.
Can You Control Your Brand, or Just Share It?
By Joel Postman
Jan 20, 2009
Joel Postman discusses social media implications to the corporate brand, including the definition of brand, and whether a company can control its brand, manage it, share it, or must give it over to the whims of consumers.
Today's Consumer: Can We Chat?
By Kelly Mooney, Nita Rollins
Feb 1, 2008
Authors Kelly Mooney and Nita Rollins explain how online social networking has changed forever the way we buy, shop, and sell.
How to Create a Landing Page That Sells
By Lance Loveday, Sandra Niehaus
Nov 16, 2007
Authors Lance Loveday and Sandra Niehaus show you how to turn landing pages into powerful strategic weapons that enhance financial returns and give you a competitive edge.
The Brand Gap: Innovate
By Marty Neumeier
Jan 12, 2007
Innovation is both coveted and feared in the business world. So how can your company be innovative if security and conformity are more widely accepted? Marty Neumeier looks at common elements of innovation and offers his take on taking the road less traveled.
Find Your Identity: How to Design a Logo That Suits Your Business
By John McWade
Jan 5, 2007
A successful logo can't be just creative or clever. Because a logo ends up being an important guest at many occasions, it absolutely must perform and behave well no matter what. In this sample chapter, you'll learn what makes a good logo and how to design one that's right your business.
Nov 20, 2006
Logos & Identity
Nov 20, 2006
Ten Quick Ways to Improve Your Business Blog
By Meryl K. Evans
Oct 6, 2006
Business blogs can be brilliant, bubbly, brash—but many are just boring. You need to separate your blog from the masses of text out there, get readers to notice, and keep them coming back for more. How? Follow Meryl Evans' 10 quick tips.
Before and After Graphics for Business: Creating a Successful Logo
By John McWade
Sep 29, 2006
A successful logo can’t be just creative or clever. Because a logo ends up being an important guest at many occasions, it absolutely must perform and behave well no matter what. It is a tricky balancing act, but one that you can achieve. All you have to do is consider what makes a logo effective. Make sure your design follows these guidelines.
The Brand Gap: Why You Must Innovate
By Marty Neumeier
Aug 25, 2006
A combination of good strategy and poor execution is like a Ferrari with flat tires. It looks good in the specs, but fails on the street. This is the case for at least half the brand communication done today. And it’s probably the fault of execution, not strategy. Execution-- read creativity--is the most difficult part of the branding mix to control. It’s magic, not logic, that ignites passion in customers.
Monetizing Syndicated Content with AdSense for Feeds
By Eric Giguere
Oct 28, 2005
No one quite knows how to make money from syndicated content yet. AdSense for feeds is Google's experiment in monetizing content feeds delivered through RSS and other mechanisms. Eric Giguere discusses why the jury's still out on this program.
Protect Yourself from Click Fraud
By Eric Giguere
Oct 28, 2005
Like newspapers and magazines, Web sites display ads because advertisers pay for the use of that space. But the pay-per-click model has some troubling repercussions. Eric Giguère explains how "click fraud" is cutting into ad revenues and creating problems even for the seemingly all-powerful Google.
Keyword Optimization for Google AdSense
By Eric Giguere
Oct 21, 2005
Eric Giguere shows you how to fine-tune your web page to raise the prominence of specific keywords for the Google AdSense program.

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