Publishers of technology books, eBooks, and videos for creative people
Michael Krypel has helped companies ranging from start-ups to the Fortune 10 re-align their business strategies to become more customer-centric. As the Executive Director of Adobe Digital Consulting, Michael is responsible for the success of the Adobe Digital business, which is chartered with driving substantial and measurable lift in the bottom lines of the world’s top companies. Prior to joining Adobe, Michael was a Consultant with Creative Good, where he worked to improve the online strategies of clients in the media, retail, travel, insurance and technology industries. While at Creative Good, Michael also instructed a series of courses on how to craft business strategies based on customer research to students from companies such as Credit Suisse, ESPN, The Washington Post and TheLadders.
© 2018 Pearson Education, Peachpit. All rights reserved.