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Krug and Nielsen in The New York Times

By  Feb 19, 2008

Topics: Usability, Web Design & Development

Top-selling New Riders' authors Steve Krug and Jakob Nielsen were quoted last week  in The New York Times article "Small Companies Are Finding a Home on the Web."

The article discusses the importance of not merely having a presence on the Web but of maintaining a regularly updated and informative Web site. Web usability experts Krug (photo, top), author of Don't Make Me Think! A Common Sense Approach to Web Usability, and Nielsen (photo, bottom), author of several usability books including Prioritizing Web Usability and his forthcoming Eyetracking Web Usability, offered advice to small business owners seeking to increase their sales and visibility through an online presence. We were thrilled to see the continued recognition of these authors as leaders in the Web usability field!