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It is with sincere gratitude that we announce that Nancy Aldrich-Ruenzel, publisher of Peachpit/The Creative Pro Group for the past 18 ½ years, will be leaving Peachpit at the end of February.
We published our first digital photography books some 15 years ago. But it wasn’t until 2006—when digital photography became ubiquitous and better quality cameras became more affordable—that the time was right for industry leader Scott Kelby to hit the topic out of the ballpark with his standard-setting series The Digital Photography Books (with well over a million copies sold). You can now order Part 4 of the series, which comes out next week.
We've officially entered the year 2012 and our authors are already making their reading lists for the year. Find out what they plan to read and share your list, too!
All of us at Peachpit—our authors, our staff, and our loyal
readers—have been touched by Steve Jobs and his influence on our creative endeavors. We will all miss him.
Last week's news that Amazon ebook unit sales exceeded all print book sales
—hardcover and paperback—represents a real milestone in the
publishing industry. It also represents a wake-up call to publishers to
push standards-setters even harder for better-looking ebooks. At Peachpit, we’re busy piloting different versions, even as ebookstore asset
guidelines are shifting under our feet. It’s a moving target. But it
sure makes publishing for discerning visual communicators an exciting—and challenging—place to be
Peachpit and Pearson are proud to premiere our very own It Gets Better video!
I was sitting in a recent TEDxBerkeley
talk at UC Berkeley's Zellerbach Hall when entrepreneur and product designer
said something that really struck a chord for me. He
told the audience to think of everyday objects—whether it’s a scale, a light
bulb, or a refrigerator, for example—as “avatars for services.”
Forgive me for this superficial analogy, but sometimes I feel like our
daily ever-vigilant efforts to stop ebook piracy are akin to my trying to pull up the bermuda grass in my backyard. I can yank up all the weeds I see, but the runners have already spread underground, and new weeds will pop up tomorrow in other areas of my lawn.
It was really bugging me this morning: I was on the phone with one of my favorite Photoshop instructors, and somehow we got to talking about monitor profiles and printer profiles and he casually dropped the phrase "black point compensation." I stopped him for some remedial training on the term.
When author, teacher, and creative photographer Chris Orwig told me the story of his Brooks' students complaining about not having a shooting subject that grabbed them, I wanted to be transported to his classroom on the spot.
When I sat in on Kristina Halvorson's session, titled "Content Strategy for the Web" at our most recent New Riders Voices That Matter Web Design Conference
here in San Francisco, I was blown away by several things: 1.
how late to the party this key topic has been to Internet discourse; 2
. how little this topic is understood; and 3.
most tragic, how few have started using it yet. But her talk convinced me that this area is about to explode and Website stakeholders are finally starting to get it.
Do you want to break into commercial video production and run your own business? Or maybe you're stuck in a rut and need to transform your current sales, marketing, and social-media programs so you can start getting paid what you're really worth. As the title of their new book describes, Ron and Tasra Dawson advise not just videographers but all visual communicators to be able to adapt to change, be creative, and differentiate yourself.