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Nancy Aldrich-Ruenzel

How Peachpit is rewriting its own future

By Nancy Aldrich-RuenzelJun 27, 2012

Last week, Nancy Lin from the radio show Business Reinvention interviewed me and Linda Holliday, founder and CEO of Semi-linear, and I learned about Linda's cool new initiative called Citia, which serves up virtual index-card versions of ebooks. I also had a chance to share what we've been up to at Peachpit and Pearson and how dramatically our business is changing.

Nancy Aldrich-Ruenzel

The future of publishing

By Nancy Aldrich-RuenzelJun 23, 2012

A few weeks ago, I moderated a panel of expert publisher-entrepreneurs in San Francisco on the future of publishing.

Nancy Aldrich-Ruenzel

Scott Kelby: Number one photography book author in 2011

By Nancy Aldrich-RuenzelFeb 23, 2012

We published our first digital photography books some 15 years ago. But it wasn’t until 2006—when digital photography became ubiquitous and better quality cameras became more affordable—that the time was right for industry leader Scott Kelby to hit the topic out of the ballpark with his standard-setting series The Digital Photography Books (with well over a million copies sold). You can now order Part 4 of the series, which comes out next week.

Nancy Aldrich-Ruenzel

Peachpit and Steve Jobs

By Nancy Aldrich-RuenzelOct 6, 2011

All of us at Peachpit—our authors, our staff, and our loyal readers—have been touched by Steve Jobs and his influence on our creative endeavors. We will all miss him.

Nancy Aldrich-Ruenzel

On EPUBs and PDFs

By Nancy Aldrich-RuenzelMay 23, 2011

Last week's news that Amazon ebook unit sales exceeded all print book sales—hardcover and paperback—represents a real milestone in the publishing industry. It also represents a wake-up call to publishers to push standards-setters even harder for better-looking ebooks. At Peachpit, we’re busy piloting different versions, even as ebookstore asset guidelines are shifting under our feet. It’s a moving target. But it sure makes publishing for discerning visual communicators an exciting—and challenging—place to be right now.

Nancy Aldrich-Ruenzel

The future of the book is already here

By Nancy Aldrich-RuenzelMar 24, 2011

I was sitting in a recent TEDxBerkeley talk at UC Berkeley's Zellerbach Hall when entrepreneur and product designer David Rose said something that really struck a chord for me. He told the audience to think of everyday objects—whether it’s a scale, a light bulb, or a refrigerator, for example—as “avatars for services.”
Nancy Aldrich-Ruenzel

Find your Creative Edge

By Nancy Aldrich-RuenzelApr 5, 2010

Imagine getting online access 24/7 to every topic we publish for creative people—including videos, books, books in progress (via Rough Cuts), shorter topics (through Short Cuts), and rich-media e-books.

Nancy Aldrich-Ruenzel

To DRM or not to DRM ebooks?

By Nancy Aldrich-RuenzelMar 1, 2010

Forgive me for this superficial analogy, but sometimes I feel like our daily ever-vigilant efforts to stop ebook piracy are akin to my trying to pull up the bermuda grass in my backyard. I can yank up all the weeds I see, but the runners have already spread underground, and new weeds will pop up tomorrow in other areas of my lawn.

Nancy Aldrich-Ruenzel

Safari Books Online 6.0 rocks!

By Nancy Aldrich-RuenzelOct 28, 2009

It was really bugging me this morning: I was on the phone with one of my favorite Photoshop instructors, and somehow we got to talking about monitor profiles and printer profiles and he casually dropped the phrase "black point compensation." I stopped him for some remedial training on the term.

Nancy Aldrich-Ruenzel

How to find your creative voice

By Nancy Aldrich-RuenzelOct 13, 2009

When author, teacher, and creative photographer Chris Orwig told me the story of his Brooks' students complaining about not having a shooting subject that grabbed them, I wanted to be transported to his classroom on the spot.

Nancy Aldrich-Ruenzel

Why is content strategy so late to the party?

By Nancy Aldrich-RuenzelSep 3, 2009

When I sat in on Kristina Halvorson's session, titled "Content Strategy for the Web" at our most recent New Riders Voices That Matter Web Design Conference here in San Francisco, I was blown away by several things: 1. how late to the party this key topic has been to Internet discourse; 2. how little this topic is understood; and 3. most tragic, how few have started using it yet. But her talk convinced me that this area is about to explode and Website stakeholders are finally starting to get it.
Nancy Aldrich-Ruenzel

Video media producers: Business start-up musts!

By Nancy Aldrich-RuenzelAug 25, 2009

Do you want to break into commercial video production and run your own business? Or maybe you're stuck in a rut and need to transform your current sales, marketing, and social-media programs so you can start  getting paid what you're really worth. As the title of their new book describes, Ron and Tasra Dawson advise not just videographers but all visual communicators to be able to adapt to change, be creative, and differentiate yourself.

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