Publishers of technology books, eBooks, and videos for creative people
Forgive me for this superficial analogy, but sometimes I feel like our
daily ever-vigilant efforts to stop ebook piracy are akin to my trying to pull up the bermuda grass in my backyard. I can yank up all the weeds I see, but the runners have already spread underground, and new weeds will pop up tomorrow in other areas of my lawn.
The Web doesn't constrain us to the physical limitations of print on paper, author Zoe Mickley Gillenwater, of Flexible Web Design, reminds us. It's not print design. If you are a designer who is used to controlling every pixel in a fixed-width Web page layout, you're in denial about how much flexibility you can build in to your pages to make them user-friendlier.
Q: What is a Web Designer anymore? It was easier to make Web sites all by yourself, even 5 years ago, but now there is just too much technology for one person to handle. If I want to make a Web site for a very small business, don't have I to be web "developer" now?
The short answer is that everybody is a Web designer now.
The slightly longer answer is that Web designers are practitioners of a highly specialized discipline that requires years of study to truly master.
The long answer is that a good Web designer is a good designer, and this can come “naturally” or from training, but is not medium-dependent. However, a professional Web designer has to understand the medium well enough to know its strengths and limitations. Any designer can pump out something that looks brilliant when displayed in a Web browser window, but is slow to load, static when loaded, and completely unusable.
I’ve been fortunate to be surrounded by and inspired by creative professionals my entire career. As a result of the sum of those experiences, I feel as passionately about the core principles of visual communications as practicing creatives do. Yes, creatives value aesthetics. Yes, they value inventiveness over stylization—but not at the expense of functionality. They are thoughtful, smart business professionals who value communication of real meaning over decoration.
Why are so many designers and creatives also musicians?