- Featured Columnists
Table of Contents
- Web Basics
- Publishing on the Web: Putting Files on the Server
- Web Design Process and Workflow
- Project Management
- Mark My WWWord: HTML and XHTML
- Standards Compliance
- Meta Tags and Search
- Enhancing Web Page Interaction
- Web Graphics
- Web Page Optimization
- RSS: What’s it for?
- Emphasize Hyper in Hypertext
- Give 'em Something to Talk About
- What's a product without a selling point?
- Site Matters
- Organize This!
- Inverted Pyramid – No Toppling
- Beauty Is in the Eye of the Beholder
- Whizzy Things and Other Distracting Objects
- Don't Make Me Read Twice
- What the Font Does It Say?
- No Flaunting Creative or Fancy Lexicon, Better Yet Cut to the Chase
- Cut the Fat
- Text Harmony and Understanding (and Consistency)
- Peace and Link Love
- Tale of Two Proofs
- Just the Facts, Ma'am
- Books and e-Books
- Online Resources
- Overview of Servers
- Server Programming Basics
- Careers in Web Design
- Intellectual Property for Web Designers
Last updated Oct 17, 2003.
By Meryl Evans
Content isn't just for online magazines and newspapers. E-commerce sites have content. How else would you get attracted to products that aren't in your mind when you surf to an e-store? How about communicating with family, friends, and co-workers via e-mail? How about reading product reviews? Oh, not to forget, there's that temptress of a product description that tries luring you into buying.
The famous online garage sale and flea market, eBay, couldn't succeed without content. Sellers write attention-grabbing titles for their wares to draw in people. Once the prospects enter, sellers hit the potential buyers with a sales pitch, or product details, describing its beauty. Stories have circulated about talented sellers who write funny descriptions and they're successful in selling. Those providing little information and no accompanying product photo leave too much to mystery and distrust, losing the chance to earn higher bids. One clever person proves the value of photos and the importance of listing product specifics. He bids on items that without a photo and turns around to sell said item with a photo. Apparently, he's doing well enough to make it a full-time job.