- Featured Columnists
Table of Contents
- Web Basics
- Publishing on the Web: Putting Files on the Server
- Web Design Process and Workflow
- Project Management
- Mark My WWWord: HTML and XHTML
- Standards Compliance
- Meta Tags and Search
- Enhancing Web Page Interaction
- Web Graphics
- Web Page Optimization
- RSS: What’s it for?
- Emphasize Hyper in Hypertext
- Give 'em Something to Talk About
- What's a product without a selling point?
- Site Matters
- Organize This!
- Inverted Pyramid – No Toppling
- Beauty Is in the Eye of the Beholder
- Whizzy Things and Other Distracting Objects
- Don't Make Me Read Twice
- What the Font Does It Say?
- No Flaunting Creative or Fancy Lexicon, Better Yet Cut to the Chase
- Cut the Fat
- Text Harmony and Understanding (and Consistency)
- Peace and Link Love
- Tale of Two Proofs
- Just the Facts, Ma'am
- Books and e-Books
- Online Resources
- Overview of Servers
- Server Programming Basics
- Careers in Web Design
- Intellectual Property for Web Designers
Give 'em Something to Talk About
Last updated Oct 17, 2003.
Is the site's purpose to entertain? To teach? To sell? Whatever the goal, gear the writing style to that goal to improve visitor stickiness. When the style is established, then it's a matter of formatting the content for online viewing.
The Internet has gotten a reputation for having poor quality content and Web personalities have made statements along the lines of no one wants to read long stories online. Reasons for poor quality content:
Failure to understand audience needs
Posting content for content's sake
Lack of using professional writers
When a business haphazardly sets up its own Web site, there's a tendency to put in filler content to give the site a robust look and eliminate the white space. Doing this without any audience research leads to disengaging content. It goes back to understanding the audience.
Fray (http://www.fray.com) is a place where people share personal stories and experiences for others to read and add their own stories. These stories are several pages long accompanied with illustration that add and not take away from the story. Readers can't provide comments until they finish reading the entire story. Based on the large number of responses at the story's end tells a story of its own that engaging content is valuable and cherished.