- Featured Columnists
Table of Contents
- Web Basics
- Publishing on the Web: Putting Files on the Server
- Web Design Process and Workflow
- Project Management
- Mark My WWWord: HTML and XHTML
- Standards Compliance
- Meta Tags and Search
- Enhancing Web Page Interaction
- Web Graphics
- Web Page Optimization
- RSS: What’s it for?
- Emphasize Hyper in Hypertext
- Give 'em Something to Talk About
- What's a product without a selling point?
- Site Matters
- Organize This!
- Inverted Pyramid – No Toppling
- Beauty Is in the Eye of the Beholder
- Whizzy Things and Other Distracting Objects
- Don't Make Me Read Twice
- What the Font Does It Say?
- No Flaunting Creative or Fancy Lexicon, Better Yet Cut to the Chase
- Cut the Fat
- Text Harmony and Understanding (and Consistency)
- Peace and Link Love
- Tale of Two Proofs
- Just the Facts, Ma'am
- Books and e-Books
- Online Resources
- Overview of Servers
- Server Programming Basics
- Careers in Web Design
- Intellectual Property for Web Designers
Last updated Oct 17, 2003.
The purpose and audience of a Web site is a factor to creating the content presentation. Yahoo! is best known as a portal or directory for finding sites of interest, which relies on key words. Yahoo! offers daily news in its news.yahoo.com site. Here, you still find key words, but the section has more "article" style content. The news section presents information similar to other news and media sites like abcnews.com, msnbc.com, and cnn.com. They divvy the content by national news, local news, sports, living, and entertainment sections, to name a few. Visitors at these sites expect to see the latest news on the front page, articles categorized by section, and links to detailed articles or more news.
What kind of content and format do you expect when you go to the following types of sites?
Brick and mortar store
Company that provides services such as financial advice, telecommunications, and photograph development.
Movie / Television
If you go to multiple sites representing each of the types, do the sites have similar big picture structures? What is the same? What is different? Imagine what Yahoo.com would look like if it was formatted like Amazon.com. Would that be effective? Even in the Web's short time span, we've come to rely on sites to operate and look a certain way by their type just like many expect navigation to be on the left side and links to be underlined.
Tip #4: Write for the audience.
Sites that succeed often include four fundamentals when writing content for the Web:
The next six tips are valuable to building content to reel in the user to act in the way your site wants them to do.