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No Flaunting Creative or Fancy Lexicon, Better Yet Cut to the Chase

Last updated Oct 17, 2003.

Short words and short sentences make an unhappy college professor. If you're writing for professors, then you may have to throw this tip out the window. However, it's easier to catch and remember things with scanning eyes when using short words and short sentences. The infamous KISS (Keep it simple, stupid – not you, of course) rule applies on the Web more than anywhere else. Use words that say what you mean and can be understood with little thought. PhD words are better left to college papers.

Tip #6: Keep it simple.