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- Whizzy Things and Other Distracting Objects
- Don't Make Me Read Twice
- What the Font Does It Say?
- No Flaunting Creative or Fancy Lexicon, Better Yet Cut to the Chase
- Cut the Fat
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- Tale of Two Proofs
- Just the Facts, Ma'am
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Tale of Two Proofs
Last updated Jan 1, 2004.
All these rules and we haven't even touched grammar. Well-written and grammatically correct go a long way to gaining trust. This is a bigger issue than typos. I've seen typos on reputable sites like CNN and MSNBC, but they earned their reputation for solid writing and we can forgive the occasional error. So, dodge the blooper police and proofread, profread, proofread. Did I mention proofread? That applies to navigation and graphics. I collect gotchas, mistakes in grammar, spelling, and whatnot (http://www.meryl.net/gotchas).
Figure
11 Did anyone proofread this ad with few words?
TIP
Proofread, proofread, proofread.




