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Q&A With Cat: Top Three Tips for Building Blog Traffic

Last updated Oct 17, 2003.

By Catherine Seda, author of How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

According to Technorati, over 175,000 new blogs are born every day. That's a lot of blogs! To help readers find your blog among the thousands already out there, you'll need to promote it.

Q: I ended up going with a TypePad account for my new blog instead of a Blogger account. I've looked into several options for getting the word out about it, but there are so many different ways to do it. How can I establish a solid base to build upon?

~ Will Radcliffe, http://www.bizzflip.com

A: I hear you loud and clear, Will. You don't want 101 tips right now—you just want a few that work. Here are three quick (and powerful) tips to boost traffic to your blog:

  1. E-mail your community of prospects, customers, and fans. But don't just tell them you have a blog—post something delicious on your blog, then use e-mail to send them a "teaser" to check it out.
  2. Since BizzFlip is fairly new, you should send out a few press releases. Choose a newswire service that'll let you link keywords from within the press release copy to your blog. That's a quick way to get a little "link love" (good for search engine optimization) from the original press release and all of the sites/blogs that'll publish it for free.
  3. Most importantly, blog. Surf the blogosphere using a blog engine like http://www.icerocket.com or http://technorati.com to find blogs that are similar to BizzFlip. DO NOT ADVERTISE. Instead, share a tip, tool, or comment. By posting a comment, you'll get a link to your blog, which invites bloggers to visit it.

Thanks, Will. A lot of people have asked me about this lately, so your question is timely for many of my readers. Good luck, bloggers. Go forth and blog!

What's your #1 Internet marketing question? Send your name, URL, and question to my assistant at info@CatherineSeda.com. Your question and business may be featured next.