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Paul Adams on Influence and the Social Web

New Riders Publisher Nancy Aldrich-Ruenzel interviews Social Media Expert Paul Adams about his new book "Grouped: How small groups of friends are the key to influence on the social web." This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

Topics: Adobe Photoshop, Design, Digital Photography, Gadgets and Digital Lifestyle, Web Design & Development

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Author Talk (Audio & Video)