Before and After Graphics for Business
Product Author Bios
Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. As the first beta user of the desktop publishing program PageMaker, John went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded Before and After magazine. He is also the author of Before and After Page Design from Peachpit Press.
As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.
39 of 39 people found the following review helpful
Focuses On GOOD Design,
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This review is from: Before and After Graphics for Business (Paperback)What a wonderful book this is. As a graphic designer, I have quite a collection of design books - this book offers a tremendous amount of practical design tips and instruction. Take a look at the topics covered in the book:
- Newsletter Design
- Using Typefaces
- Designing Stationary
- Logos & Identity
- Business Forms
- Annual Reports
I think the most important aspect of this book is that it doesn't just show you HOW to design a report, it emphasizes how to create a GOOD LOOKING report - that's pretty rare. Most design books are little more than instruction manuals for the latest software. Here we have a book that is software independent and focuses on making your designs look good.
The title of this book is misleading, a more appropriate title might be "Graphics For Design" because this book has a wealth of knowledge that relates to more than just business.
I urge... Read more
29 of 29 people found the following review helpful
I could actually *do* this!,
This review is from: Before and After Graphics for Business (Paperback)I'll take any and all help I can get when it comes to doing graphical design for a website. I got the book Before and After Graphics For Business by John McWade (Peachpit Press), and it's a wealth of ideas and concepts.
Chapter List: Newsletters; Stationery; Logos & Identity; Sales & Forms; Charts, Reports, Calendars, & Maps; Index
Like all good (or at least what I consider "good") books on graphic design, this is a lavishly illustrated volume that does a great job on taking "before" examples of business literature and giving them a make-over to enhance their image and design. McWade does an excellent job in explaining the use of fonts, colors, and spacing in creating designs that convey a consistent theme and image for the company. Along the way, you pick up a working understanding of typesetting vocabulary, like kerning and leading. By the time you get done, you might actually understand what that "art-y guy" in the next cubicle is talking about... Read more
12 of 12 people found the following review helpful
A great resource for ANY business,
This review is from: Before and After Graphics for Business (Paperback)Before & After is one of my favorite design magazines. The project examples, step-by-step guidelines and practical articles have always been excellent resources for designers of all education and experiences levels. With Graphics for Business, author, designer and teacher John McWade teaches the reader how to make their business look great. The book is not logo or corporate identity specific. In addition to logo design, McWade covers the creation of newsletters, stationery, sales pieces and forms, and charts, reports, calendars and maps. Still, the logo and identity section of the book (44 pages of the volume) explains logos very well and provides great examples of how to design lettermarks, wordmarks, monograms, ligatures and other forms of identities. Playing with type, words, shapes and illustrative elements are all presented in fun and well-illustrated manner. The book will be a great addition to the design library of anyone interested in producing a strong image for their... Read more
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Online Sample Chapters
Table of Contents
CHARTS, GRAPHS, CALENDARS, MAPS A good chart communicates quickly How to design a business report Make an easy-to-read data sheet Bring the world to your door (maps) A single line of months and days Information with a twist Word map NEWSLETTERS Newsletter clinic How to decongest your newsletter Newsflash! Design a bulletin newsletter Design a handsome, no-frills newsletter Lively newsletter puts everyone on stage Catch the eye of the passerby A tall newsletter How to typeset an interview What typefaces are best for text? Typeface combinations STATIONERY Dozens of documents: make them alike Simple art of correspondence (biz ptcrd) Silhouettes A greeting with a surprise The fine art of emphasis Thoughts that count How to set a phone number How to design a modern resume LOGOS/IDENTITY What makes a good logo? How to design a wordmark How to make a lettermark Monogram logo conveys character Discover the logo in your name The art and type tango Design your own ligature Design a playful, multi-image logo Design a name Picture this! Words and pictures Let's design logos! How to design in black and white PHOTOS How to say what the camera can't How to energize photo pages Fadeaway photos make call-outs Wall of video Objects in a group How to use silhouettes SALES AND FORMS How to improve every form you make Design a great certificate Layout for dense messaging How to design a Yellow Pages ad Snap together a great catalog Infomark Make a money maker How to draw great visual instructions How to design photocoupons
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