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Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.
But creating the user experience can seem overwhelmingly complex. With so many issues involved-usability, brand identity, information architecture, interaction design-it can seem as if the only way to build a successful site is to spend a fortune on specialists who understand all the details.
The Elements of User Experience cuts through the complexity of user-centered design for the Web with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Jesse James Garrett gives readers the big picture of Web user experience development, from strategy and requirements to information architecture and visual design. This accessible introduction helps any Web development team, large or small, to create a successful user experience.
Sample Chapter - 205 kb -- Chapter 2 - Meet The Elements
1. User Experience and Why It Matters.
Everyday Miseries. Introducing User Experience. User Experience and the Web. Competitive Advantage and ROI. Minding Your Users.
The Five Planes. Building from Bottom to Top. A Basic Duality. The Elements of User Experience. Using the Elements.
Defining the Strategy. Site Objectives. User Needs. Team Roles and Process. Further Reading.
Defining the Scope. Functionality and Content. Gathering Requirements. Functional Specifications. Content Requirements. Prioritizing Requirements. Further Reading.
Defining the Structure. Interaction Design. Information Architecture. Team Roles and Process. Further Reading.
Defining the Skeleton. Convention and Metaphor. Interface Design. Navigation Design. Information Design. Wireframes. Further Reading.
Defining the Surface. Follow the Eye. Contrast and Uniformity. Internal and External Consistency. Color Palettes and Typography. Design Comps and Style Guides. Further Reading.
An Example: Search Engine Implementation. Asking the Right Questions. The Marathon and the Sprint.
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