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Elements of User Experience, The: User-Centered Design for the Web

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Product Author Bios

Jesse James Garrett is one of the founders of Adaptive Path, a user experience consultancy based in San Francisco. Since it was first released in March 2000, his "Elements of User Experience" model has been downloaded more than 20,000 times. Jesse's Web experience includes projects for companies such as AT&T, Intel, Boeing, Motorola, Hewlett-Packard, and National Public Radio. His other contributions to the field of user experience include the Visual Vocabulary, an open notation system for information architecture documentation that is now used by organizations around the world. His personal site at www.jjg.net is one of the Web's most popular destinations for information architecture resources.

Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.

But creating the user experience can seem overwhelmingly complex. With so many issues involved-usability, brand identity, information architecture, interaction design-it can seem as if the only way to build a successful site is to spend a fortune on specialists who understand all the details.

The Elements of User Experience cuts through the complexity of user-centered design for the Web with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Jesse James Garrett gives readers the big picture of Web user experience development, from strategy and requirements to information architecture and visual design. This accessible introduction helps any Web development team, large or small, to create a successful user experience.

Customer Reviews

118 of 126 people found the following review helpful
5.0 out of 5 stars Great Book; Misleading Title, August 19, 2003
By 
Gunnar Swanson (Ventura, CA United States) - See all my reviews
This review is from: The Elements of User Experience: User-Centered Design for the Web (Paperback)
Like many negative Amazon reviews, some detractors of this book seem to object to the fact that it is this book and not something else. In this case they may not be entirely unfair. If you are looking for advanced techniques in web design you won't find them in Garrett's book. If, however, you are looking for a good framework for thinking about design strategy--for your own thinking, for explaining things to clients, or for students--you will find this book indispensable. It is short, sweet, and straightforward. Whether that's good news of bad is something each reader will need to decide.

Some complain that The Elements of User Experience does not go deeply enough into a range of user experience issues. This may partially be the fault of the author and the publisher. The value of this book goes well beyond web projects and the "user experience" world. Much of it applies to a variety of design projects. If I were to make a major objection to the book it is not that it is too shallow... Read more

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64 of 68 people found the following review helpful
5.0 out of 5 stars Essential for your library!, February 8, 2003
By 
Dick Miller (Beaverton, OR USA) - See all my reviews
This review is from: The Elements of User Experience: User-Centered Design for the Web (Paperback)
"Ready...Fire...Aim!"

How many times have you been involved in a Web site design effort that seems to fit this approach? Sadly, we all have such experiences in our lives. This delightful little book provides user experience designers a conceptual model for producing Web sites. This allows for a process that is rigorous, logical, and easily communicated.

Jesse James Garrett defines the term "user experience" as "...how (a) product behaves and is used in the real world." He focuses this book on consideration of one particular kind of product: Web sites.

In the Introduction, the author describes this book as
"...not a how-to book, ...not a book about technology, ...(and) not a book of answers. Instead, this book is about asking the right questions.
"This book will tell you what you need to know before you go read those other books. If you need the big picture, if you need to understand the context for the decisions that user experience practitioners make, this book is for... Read more

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16 of 17 people found the following review helpful
4.0 out of 5 stars Small book, big subject., October 26, 2002
This review is from: The Elements of User Experience: User-Centered Design for the Web (Paperback)
Information architecture is a phrase beginning to be bandied about in web design and development circles, but its speakers are often unfamiliar with the meaning of the term. In one case I witnessed it was greeted with giggles and guffaws of incomprehension.

Yet an industry-wide understanding of information architecture is crucial, especially now that the days of corporate web sites as little more than online brochures, or marketing eye candy, are well and truly over. Web sites, if they are to provide real value to their readers and publishers, must fulfil real business functionality. Above all their functions, look and feel must be aimed squarely at satisfying the reader and her needs, at providing the optimum user experience. According to Garrett, planning is the key.

Five Part Plan.
Garrett divides a web site's planning into five parts, from top to bottom - Surface, Skeleton, Structure, Scope and Strategy. Bottom comes first, then you work your way to the top, the design... Read more

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Online Sample Chapter

Meet the Elements of Web User Experience

Table of Contents



Introduction.


1. User Experience and Why It Matters.

Everyday Miseries. Introducing User Experience. User Experience and the Web. Competitive Advantage and ROI. Minding Your Users.



2. Meet the Elements.

The Five Planes. Building from Bottom to Top. A Basic Duality. The Elements of User Experience. Using the Elements.



3. The Strategy Plane: Site Objectives and User Needs.

Defining the Strategy. Site Objectives. User Needs. Team Roles and Process. Further Reading.



4. The Scope Plane: Functional Specifications and Content Requirements.

Defining the Scope. Functionality and Content. Gathering Requirements. Functional Specifications. Content Requirements. Prioritizing Requirements. Further Reading.



5. The Structure Plane: Interaction Design and Information Architecture.

Defining the Structure. Interaction Design. Information Architecture. Team Roles and Process. Further Reading.



6. The Skeleton Plane: Interface Design, Navigation Design, and Information Design.

Defining the Skeleton. Convention and Metaphor. Interface Design. Navigation Design. Information Design. Wireframes. Further Reading.



7. The Surface Plane: Visual Design.

Defining the Surface. Follow the Eye. Contrast and Uniformity. Internal and External Consistency. Color Palettes and Typography. Design Comps and Style Guides. Further Reading.



8. The Elements Applied.

An Example: Search Engine Implementation. Asking the Right Questions. The Marathon and the Sprint.



Index.

Downloadable Sample Chapter

Sample Chapter - 205 kb -- Chapter 2 - Meet The Elements

 
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