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Fundamentals of Adobe Analytics: Marketing Reports and Analytics (formerly SiteCatalyst)

Online Course

  • Your Price: $160.00
  • List Price: $200.00
  • About this Online Course
  • This online course offered by the Adobe Press Institution will be accessible from your Account page after purchase. You will be automatically enrolled and will be required to log into Pearson's OpenClass platform.

  • Audio & Video
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  • Sample Content
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  • Copyright 2014
  • Edition: 1st
  • Online Course
  • ISBN-10: 0-13-352117-6
  • ISBN-13: 978-0-13-352117-7

This online course is designed to get you up and running on Adobe Analytics in as little as 8 hours. Using a combination of video and text, veteran trainer Shane Closser teaches you how to use the marketing reports and analytics capability of Adobe Analytics (formerly known as SiteCatalyst) to get a handle on web analytics. Shane covers effective techniques for using Adobe Analytics to establish and measure key performance indicators (KPIs) tailored to your business and website. By completing this course, you’ll learn to optimize your web analytics results with Adobe Analytics.


Adobe Analytics (formerly SiteCatalyst) is a powerful web analytics tool that helps you measure and analyze your web traffic. In this course you will use it to uncover visitor behavior and preferences, gather qualitative and quantitative data, and isolate areas that need improvement. You will identify ways to harness the power of analytics to demonstrate the value your online channels are delivering to your organization.


Course Outcomes: After completing this online course you will be able to successfully perform the following skills:

  • Establish key performance indicators (KPIs) for your business
  • Use web analytics data to determine whether your website is successful in implementing your KPIs
  • Identify what customers want, and what makes them decide to buy.
  • Identify where to focus optimization efforts.
  • Create a personalized visitor experience to drive conversions.
  • Use digital properties to achieve larger business goals.


This course includes a 30-day money back guarantee!

Table of Contents

  1. An Introduction to SiteCatalyst and Business Objectives
  2. Awareness Analytics
  3. Acquisition Analytics
  4. Engagement Analytics
  5. Persuasion Analytics
  6. Conversion Analytics
  7. Retention Analytics
  8. External Data Analytics
  9. Dashboards
  10. Application