How to Get People to Do Stuff: Master the art and science of persuasion and motivation
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.
In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn:
- The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.
- If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.
- If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money.
- If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.
- If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.
11 of 13 people found the following review helpful
If You Ever Need to Get People to Do Stuff...then this is a must-read,
This review is from: How to Get People to Do Stuff: Master the art and science of persuasion and motivation (Paperback)If you ever need to get other people to do stuff (and who doesn't!), then this terrific book is a must-read.
As a huge fan of Susan Weinschenk's two excellent "100 Things" books, I just finished "How to Get People to Do Stuff" and absolutely loved it! In fact, after an initial first read, there were so much thought-provoking ideas in it that I went back to the beginning and started going through it all over again, page by page, with red pen in hand, to underline, circle, and strategize on how I might take advantage of all the insightful and valuable tips it has to offer.
And I've been recommending it to my students and to all my corporate training and coaching clients as well.
One of the things I really like about it is that it is a practical, short-and-straight-forward, easy to understand (though definitely not simple to do!) handbook and toolkit for motivating and influencing people. Unlike so many other similarly-themed books out there, it is not... Read more
1 of 1 people found the following review helpful
This review is from: How to Get People to Do Stuff: Master the art and science of persuasion and motivation (Paperback)As the author of several books myself on EFT and self-development, I was quite impressed with the depth and flow of this book. It has a lot of research to back its conclusions, so its key points are clear and well organized. Perhaps in spite of its title and some of the formatting, the book is well-written and structured, with many wonderful strategies you can apply.
6 of 9 people found the following review helpful
Effective Human-Centric Tactics to Influence Other's Motivations/Actions,
This review is from: How to Get People to Do Stuff: Master the art and science of persuasion and motivation (Kindle Edition)'How to Get People to Do Stuff,' is a very informative book. The author shares many human-cognitive facts, research findings, anecdotes and other supporting stories that both inform and entertain throughout its 217 pages. It's also presented as a very useful book, but only to the degree the reader/learner would choose when, where and upon whom to use the information shared. While situationally restrained use-usefulness is true of many information sources, it's distinctly true in this instance.
Written for and useful to anyone, this non-academic book clearly and concisely describes seven primary influences and their situational characteristics and instinctual tendencies which contribute most to our common-positive human behaviors, reactions and motivations, then suggests multiple strategies how each of these primary influences characteristics and tendencies might inform or positively influence a purposely sought after action, or resulting outcome.
For me, the... Read more
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Online Sample Chapter
Table of Contents
1) The power of stories
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