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Light Right: Learn How to Create Images, Set Up a Studio, and Launch Your Photography Career
- By Joe Lavine, Brad Bartholomew
- Published Feb 27, 2013 by Peachpit Press.
- Copyright 2013
- Dimensions: 8" x 9-1/8"
- Pages: 312
- Edition: 1st
- Book
- ISBN-10: 0-321-86385-2
- ISBN-13: 978-0-321-86385-0
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Product Author Bios
Joe Lavine lives in Golden, Colorado, and works as a commercial photographer specializing in food and beverage. For 20 years, Joe has worked with clients in his studio on Santa Fe Drive, the growing (prominent) art and photo district in Denver. Along with his commercial work, Joe has been teaching for more than 10 years at the Art Institute of Colorado. Education has always been important to him; he holds an undergraduate degree from Cal Poly in San Luis Obispo, California, and a master’s degree from Savannah College of Art and Design. Joe is an Adobe® Certified Expert in Photoshop® and beta tester for Leaf America. His expertise in Photoshop allows him to do his own digital retouching and manipulation for both client and personal work. Joe’s clients include General Mills, McDonalds, Quiznos, Rock Bottom Restaurants, Coors, Pillsbury, Betty Crocker, Wells Fargo Bank, Duracell and Qwest.
Brad Bartholomew has been photographing subjects from the mundane to the sublime for nearly twenty-five years. He has always tried to treat each subject with enthusiasm, respect, and a sense of whimsy and wonder. His specialty is not specializing. He has been fortunate to photograph people and product, in the studio and on location; and shoot for advertising agencies, design firms, and directly for clients. Brad believes in the collaborative nature of commercial photography, uniting inspired ideas. A partial list of clients includes: Celestial Seasonings, JD Edwards, Children's Hospital, Coors Brewing Company, Forest Oil, Head Sports, Miller Brewing, Pentax, Qwest, Revolution Cleaners, Xcel Energy, and Keller Homes.
Lighting is one of the most important creative components of any image. Joe Lavine and Brad Bartholomew, commercial photographers and instructors, offer a unique approach to learning about studio lighting. They start with their philosophy of lighting, tackling the characteristics of light and how to approach building your shots. Then they discuss some basic photographic concepts and equipment needs, and how to use this knowledge to start a successful career in photography.
Packed with gorgeous images, this book provides two distinct perspectives from the authors based on their experience as studio photographers and instructors. This is not a recipe book, but instead provides the background and technical knowledge to understand how light works and how to create your own successful images.
In this guide you will learn about:
- Creating dimension, separation, drama, and texture in your images
- Color temperature, filters, flash duration, metering, and the histogram
- Setting up and using equipment and making choices based on the needs of your subject
- Building a studio on a tight budget and how to expand as your business and expertise grows
This guide for beginning to intermediate shooters covers all the practical aspects of starting a photography career and setting up your first studio–with insider details to expand your photography skills and turn your passion for images into a professional career.
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2 of 2 people found the following review helpful
Light Right should soon become the new standard text for learning how to create and maintain a successful photographic life., By Mark Malloy (Los Angeles, CA United States) - See all my reviews
This review is from: Light Right: Learn How to Create Images, Set Up a Studio, and Launch Your Photography Career (Paperback)
Light Right is an exceptional resource and teaching tool, among the best I've seen in the last 15 years. At this time, when roles and expectations are so much in flux, it is often difficult for students of photography to see their way forward. Thankfully, Joe Lavine and Brad Bartholomew have produced a comprehensive guide that, in an easily understandable way, can aid anyone wishing to learn what is most important in building a sustainable photographic life.Covering the business of photography from soup to nuts, this book explains, in simple terms, how to build success in this field; it's all about solving the problem. In creating a photograph, you seek to resolve the problem of expressing an idea to your audience. The photographer does this by first listening to the desired audience, and crafting a visual response intended to send the desired message. That task starts not with an object, but a simple truth; that lighting, and success, is a building process... Read more
1 of 1 people found the following review helpful
Buy it, By Jackomo (CA, USA) - See all my reviews
This review is from: Light Right: Learn How to Create Images, Set Up a Studio, and Launch Your Photography Career (Paperback)
It's rare to find a photography book where I love every photo inside. This is one of them. Stunning photos surrounded by great info, highly recommended!
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Online Sample Chapter
Light Right: Lighting as Part of Composition
Table of Contents
&>Section I: Philosophy of Lighting
What Light Does
The Building Process
Lighting as Part of Composition
Experimentation
Section II: The Basics
Lighting Equipment
DSLR Cameras
Metering
How to Read a Histogram
Section III: Just Getting Started ($500.00)
A Working Studio ($10,000-$15,000)
The Big Time ($25,000)
Resources
Index
Sample Pages
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