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Non-Designer's Design Book, The

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Non-Designer's Design Book, The

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Description

  • Copyright 1994
  • Pages: 144
  • Edition: 1st
  • Book
  • ISBN-10: 1-56609-159-4
  • ISBN-13: 978-1-56609-159-6

Robin Williams wrote this one "for all the people who now need to design pages, but who have no background or formal training in design." Follow the basic principles clearly explained in this book and your work is guaranteed to look more professional, organized, unified, and interesting. You'll never again look at a page in the same way. Full of practical design exercises and quizzes. Runner-up for Best Introductory Systems How-to Book in the 10th Annual Computer Press Awards.

This book is for the secretary laying out an office newsletter, the entrepreneur designing her own advertising, the student wanting a better-looking term paper, or the professional creating a lasting impression with a new client. As a book of general design principles, it doesn't matter what computer one is using, or whether one is using a computer at all - the principles and terminology of good design remain the same.

Robin assumes that readers simply want to know how to make pages look better. She equips them with the four basic concepts used in virtually every well-designed job. Dozens of real-world examples enliven the text and demonstrate that Robin practices what she preaches: Good design does indeed capture the reader's attention.

In the second half, the focus is on type, specifically the problem of combining multiple typefaces. Robin demonstrates that in page design, as in life, a relationship is established that is either concordant, conflicting, or contrasting.

Each chapter is conveniently summarized, and there are practical design exercises, optional quizzes, and bibliography. Throughout the book, readers are encouraged to feel at ease in the often confusing world of graphic design.

Sample Content

Table of Contents



Is this book for you?


Mini-glossary.


The Joshua Tree Principle.


Proximity.


Alignment.


Repetition.


Contrast.


Review.


Type (& Life).


Categories of type.


Type contrasts.


So, do you get it?


Answers to quizzes.


Bibliography.


Typefaces in this book.


Index.

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