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For those photographers looking to start a business—or expand their current business—to include the lucrative high school senior portrait market, The Photographer’s MBA: Senior High School Portraiture is a complete resource that dives deep into every aspect of the genre. Unlike other books that only cover one part of the business, photographer Sal Cincotta, who leads a highly successful portrait and wedding photography business, covers them all, including everything from shooting, posing, lighting, and post-production, to all the details on the business side: from creating business and marketing plans to pricing, costs, branding, and sales.
The book also offers a Next Steps section at the end of key chapters, which contains exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA: Senior High School Portraiture gets you well on your way to creating and sustaining a high school portraiture business that will grow and succeed for years to come.
1: The Senior Market Defined
2: Defining Your Style: An Equipment and Posing Guide
3: Light it Up: Studio Strobes, Off-Camera Flash, and Reflector Overview
4: Post Production: Where it All Comes Together
5: The Ambassador Program
6: Marketing Your Business
7: Costs, and Pricing Your Work
8: The Web and Social Media
9: The Sales Process
10: The Business Plan
11: Jump Start Your Business: Get Started Today