Publish and Prosper: Blogging for Your Business

Product Author Bios

 DL Byron has just completed the development of Boeing's blogs. He is currently working on the next Blog Business Summit and rolling out a network of sponsored blogs. 

Steve Broback is the co-founder of the Blog Business Summit and the i3forum conferences. Steve manages the editorial blogs rawformat.com and pixelupdate.com which are the center of Avondale's marketing strategy. 

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Customer Reviews

34 of 34 people found the following review helpful Great read for anyone thinking about blogging., June 15, 2006 By  Marcus Connery (Seattle, WA United States) - See all my reviews    This review is from: Publish and Prosper: Blogging for Your Business (Paperback) This a great book for anyone thinking about blogging be it for business or just for pleasure. Even if you are just doing a personal blog, the point is you want people to see it, otherwise you could just write in a journal and put it under your pillow. They lay out in very detailed yet understandable terms how to go about getting it set up, what options you have, and where to go do so. Then once set up, the whole point is getting it out there. Thats where this book really shines. Lots of books and articles and yes, even blogs, have been written about how to blog. These guys take it to the next level and explain how to get it out to the masses. All in all, concise, informative, and easy for people that might not be all that tech savvy. Just what I was looking for. Help other customers find the most helpful reviews  Was this review helpful to you?  Report abuse | Permalink  Comment 16 of 17 people found the following review helpful One of the best introductory books on blogging available, February 1, 2007 By  Jerry Saperstein (Evanston, IL USA) - See all my reviews          Amazon Verified Purchase(What's this?) This review is from: Publish and Prosper: Blogging for Your Business (Paperback) DL Byron and Steve Broback have really done an excellent job in writing this very thorough primer on blogging for business. The book, actually, is more than a mere primer: its breadth is surprising. They've managed to cover virtually every aspect of business blogging in a mere 180 pages. Quite an accomplishment and one the authors can certainly take pride in. The approach is linear, beginning with an explanation of what a blog is, determining the focus of your business blog, the varieties of blog, design, tools for blogging, writing the blog, getting noticed, monitoring and managing and ending chapter on syndication and other fine points they refer to as "beyond blogging". What is impressive is how much solid information the authors manage to convey without overwhelming the reader. The writing style is comfortable and spare. They avoid technical language and do a good job of explaining each point. Overall this is one of the best books on blogging... Read more Help other customers find the most helpful reviews  Was this review helpful to you?  Report abuse | Permalink  Comment 8 of 8 people found the following review helpful Indispensable, June 19, 2006 By  Mobil'Homme (Denver, CO USA) - See all my reviews This review is from: Publish and Prosper: Blogging for Your Business (Paperback) So many "blogging" books focus on the theory or social impact of blogging, but this is of little help to the business person who wants to find out whether blogging might have import for them. Likewise, many of the business blogging books and online tutorials make blogging sound like just another marketing gimmick, which it is not. DL Byron has written a practical guide to blogging for business, which is to say: he not only addresses the nuts and bolts of building business through blogging, but how one can be an authentic member of the blogosphere. This latter is an essential component of success--the blogosphere is incredibly sensitive to B.S. Help other customers find the most helpful reviews  Was this review helpful to you?  Report abuse | Permalink  Comment

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Praise For Publish and Prosper: Blogging for Your Business

"The authors have extensive background in the blogging world and in business alike and have put their premises to the test, so this offers realistic ideas already applied to solid business pursuits." Read the full review at:
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