Home > Store > Design > Typography
Stop Stealing Sheep & Find Out How Type Works, 2nd Edition
- By Erik Spiekermann, E.M Ginger
- Published Jul 15, 2002 by Adobe Press.
- Copyright 2003
- Dimensions: 5-1/2 X 8-1/2
- Pages: 192
- Edition: 2nd
- Book
- ISBN-10: 0-201-70339-4
- ISBN-13: 978-0-201-70339-9
Register your product to gain access to bonus material or receive a coupon.
Annotation
A unique, entertaining, and educational tour through the most basic unit of human communication: type. This Adobe Press book, a perennial seller since 1993, draws in the student with its beautiful design and layout, making liberal use of more than 200 illustrations and photographs. World-renowned type and graphic designer Erik Spiekermann explains in everyday laymen's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. He elegantly touches all aspects of typography: dipping into the history and mechanics of type; explaining how to train the eye to recognize and choose typefaces; uncovering type's roots and placement within society; discussing how to use space and layout to improve overall communication; and describing how and why type evolves. Erik Spiekermann elegantly describes how type reaches across all boundaries, computer platforms, and professions.
Product Author Bios
Erik Spiekermann is an internationally renowned graphic designer and the founder of MetaDesign. He wrote the bestselling first edition of this book and many articles on type and typography, as well as Rhyme and Reason: A Typographic Novel. He is also the designer of typefaces such as FF Meta and ITC Officina. He lives and works in Berlin.
E.M. Ginger is a typographic consultant, editor, and freelance writer in the San Francisco Bay Area. She has worked with type and typography for two decades. She was managing editor of the journal Fine Print for twelve years and the editor of several bestselling cookbooks.
Basic Approach
For any course in Typography, Computer Graphics, or Visual Communications.
A unique, entertaining, and educational tour through the most basic unit of human communication: type. This Adobe Press book, a perennial seller since 1993, draws in the student with its beautiful design and layout, making liberal use of more than 200 illustrations and photographs. World-renowned type and graphic designer Erik Spiekermann explains in everyday laymen's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. He elegantly touches all aspects of typography: dipping into the history and mechanics of type; explaining how to train the eye to recognize and choose typefaces; uncovering type's roots and placement within society; discussing how to use space and layout to improve overall communication; and describing how and why type evolves. Erik Spiekermann elegantly describes how type reaches across all boundaries, computer platforms, and professions.
(Note: the book's curious title comes from a quote by American type designer Frederic Goudy, who claimed that "anyone who would letterspace lowercase would steal sheep"-Spiekermann uses the quote to point out and unpack the layers of mystery that obscure the layman's view of the world of type.)
Features
- NEW—Updated and revised—Includes new chapters on Web typography and other forms of online text display.
- Provides students with the most elegantly presented material on the evolution of typography.
- Industry-leading Author—Erik Spiekermann co-wrote the best-selling first edition of this book. He also wrote Rhyme and Reason: A Typographic Novel and has written many articles on typography. He is an internationally renowned graphic designer, founder of Metadesign, and the designer of the FF Meta and ITC Officina typefaces, among others. He lives in Berlin, Germany. E.M. Ginger is a writer and editor who has worked with type and typography for decades. She lives in the San Francisco Bay Area.
- Industry-leading teachers, writers, and designers provide students with expert, professional instruction and advice.
An updated new edition of the classic guide to typography.
A unique, entertaining, and educational tour through the most basic unit of human communication: type. This book, a perennial seller since 1993, draws in the reader with its beautiful design and layout, making liberal use of more than 200 illustrations and photographs. The author explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. This edition is revised and updated to include new chapters on Web typography and other forms of online text display.
Related Article
|
33 of 33 people found the following review helpful
good at the basics but unsatisfying, hard to read, By "ringpop13606" (savannah, ga) - See all my reviews
This review is from: Stop Stealing Sheep & Find Out How Type Works (2nd Edition) (Paperback)
This book was required for my Typography I class and at first I really enjoyed the stylish layout and color. But eventually I began to hate it because all the important info is flushed to the right side of the page, in red and, worst of all, italicized. I do have to mention that the book has very good visual examples, which is probably the best aspect of the book altogether. This book has tons of great info for beginners in type or graphic design, it just needs to have a less flashy layout.
216 of 250 people found the following review helpful
WAY too basic, By
This review is from: Stop Stealing Sheep & Find Out How Type Works (Paperback)
Spiekermann and Ginger have, essentially, nothing to say. Unfortunately, they spend over 150 pages saying it. The worst of it is that there are all kinds of color photos, headings, etc., so the book is printed on heavy, glossy paper. This is bad because (a) glossy paper is hard to read text on (as ANY designer should know) and (b) both heavy/glossy paper and color inks are expensive. Thus, you must pay $20 for a book that could very easily be condensed into a $1.50 pamphlet. The book is often touted as an introduction into type because it is basic and easy to access. The problem is that it is TOO basic. If you know what a serif is, this book is too basic for you. If you know that it is possible to adjust the spacing between letters, words, or lines of type, then this book is WAY too basic for you--even if you aren't familiar with terms like letterspacing and leading. Get a book that will be a real introduction--if you're going to learn about type, learn enough that it...
Read more
22 of 22 people found the following review helpful
simple, lovely, By Sarah Harden (Land of Cactus (Tucson, AZ)) - See all my reviews
This review is from: Stop Stealing Sheep & Find Out How Type Works (Paperback)
As other reviewers have suggested, the book is a simple, introductory glance at graphic design. It is, presumably, written for those who have never considered the impact of font selection and page layout on the reader, viewer, etc. Still, it makes a nice companion text for more serious graphic designers, as well as a welcome first-read for individuals who encounter or produce graphic materials on a daily basis, but who have little formal training in the discipline.
|
Table of Contents
1. Type Is Everywhere.
2. What Is Type?
3. Looking at Type.
4. Type with a Purpose.
5. Type Builds Character.
6. Types of Type.
7. How It Works.
8. Putting It to Work.
9. There Is No Bad Type.
10. Final Form.
This book includes free shipping!
- Request an Instructor or Media review copy.
- Corporate, Academic, and Employee Purchases
- International Buying Options
Get unlimited online access to thousands of training resources on creative topics. You will also get a discounted rate of just $17.99/month if you decide to continue with a paid subscription.
