Publishers of technology books, eBooks, and videos for creative people

Home > Store > Web Design & Development > Usability

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads, Adobe Reader

Register your product to gain access to bonus material or receive a coupon.

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads, Adobe Reader

eBook (Adobe DRM)

  • Your Price: $25.59
  • List Price: $31.99
  • About Adobe DRM eBooks
  • This eBook requires the free Adobe® Digital Editions software.

    Before downloading this DRM-encrypted PDF, be sure to:


    • Install the free Adobe Digital Editions software on your machine. Adobe Digital Editions only works on Macintosh and Windows, and requires the Adobe Flash Player. Please see the official system requirements.
    • Authorize your copy of Adobe Digital Editions using your Adobe ID (select AdobeID as the eBook vendor). If you don't already have an Adobe ID, you can create one here.

Description

  • Copyright 2008
  • Pages: 216
  • Edition: 1st
  • eBook (Adobe DRM)
  • ISBN-10: 0-321-51542-0
  • ISBN-13: 978-0-321-51542-1

Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:

  • Why so many organizations think about web design the wrong way
  • How small design changes can have a big impact on your bottom line
  • Simple tips  to increase web sales/leads by 10% – 50% (or more)
  • Concrete design guidelines for:
  • Landing pages
  • Home pages
  • Category pages
  • Detail pages
  • Forms
  • Checkout processes
Packed with helpful examples from a wide variety of sites!

Updates

Submit Errata

More Information

TRIAL WITH PURCHASE!


By completing any purchase on Peachpit, you get unlimited 15 day access to thousands of Training Resources on creative topics You will also get a discounted rate of just $17.99/month if you decide to continue with a paid subscription.