When Search Meets Web Usability
- By Shari Thurow, Nick Musica
- Published Mar 25, 2009 by New Riders. Part of the Voices That Matter series.
- Copyright 2009
- Pages: 208
- Edition: 1st
- ISBN-10: 0-321-60589-6
- ISBN-13: 978-0-321-60589-4
- eBook (Adobe DRM)
- ISBN-10: 0-321-63724-0
- ISBN-13: 978-0-321-63724-6
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This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
5 of 5 people found the following review helpful
Remarkably helpful -- concise, targeted and immediately useful,
This review is from: When Search Meets Web Usability (Paperback)I'm a UI and usability professional. Not a search engine optimization expert. So this book offered me the perfect bridge between the two disciplines. In fact, the book discloses some surprising (and surprisingly valuable) nuggets that I'm able to incorporate into my work immediately.
This book is a pixel-perfect fit for designers on all ends of the spectrum, and for anyone running an online business. I recommend it to anyone who cares about creating a better user experience for all the visitors whose trip to a site begins with search.
2 of 2 people found the following review helpful
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This review is from: When Search Meets Web Usability (Paperback)If you are embarking in search or have been aligned with SEO for a number of years, this book, When Search Meets Web Usability, by Nick Musica and Shari Thurow, highlight the importance of understanding the user experience throughout the entire process. Shari and Nick both clearly define the importance of creating the flow from the initial key word search or a more informational; long tail search to how companies should define Web usability to create a satisfying experience.
This book shows very clear examples on how to create search process to easily moving the user to the specific information they are requesting to creating the conversion. The one problem I uncovered when I started reading it is that I could not put it down.
When Search Meets Web Usability gives an in-depth background on search engines, indexes, robot tags, and meta tags and how these tools impact SEO and help your Website to be available to those users that are searching for your... Read more
2 of 3 people found the following review helpful
Good Introduction; Some Gems for Pros,
This review is from: When Search Meets Web Usability (Paperback)This is a good and useful book. It teaches crucial, overarching concepts conveyed by metaphors and detailed by action plans. After brief background, I'll discuss its value for non-specialists and then for seasoned professionals. Then I'll reveal some weaknesses and conclude with my final recommendation.
The non-specialist - whether a multi-titled, small business manager or a CMO managing a team of usability and/or search marketing employees or vendors - will find models by which to think creatively about search engine optimization, usability, and salient intersections between the two. Especially useful is the emphasis on the three main kinds of searches - navigational, transactional, and informational - which motivate searchers and should structure a website's landing pages and navigation.
Search engine optimization (SEO) specialists will benefit from (re)acquaintance with the business of usability, and vice versa. While much of the information will be familiar... Read more
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Online Sample Chapter
Table of Contents
Chapter 1: Understanding Search Usability
Chapter 2: The Scent of Information and Web Search Engines
Chapter 3: Navigational Searches: Where Can I Go?
Chapter 4: Informational Searches: What Can I Learn?
Chapter 5: Transactional Searches: What Can I Do?
Chapter 6: Browsing Search Behaviors
Chapter 7: Search Usability and Your Site’s Success
Chapter 8: Search Usability is Everyone's Job
Chapter 9: How to Improve Your Website's Search Usability
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