Publishers of technology books, eBooks, and videos for creative people

Home > Store > Design > Voices That Matter

larger cover

Add To My Wish List

Register your product to gain access to bonus material or receive a coupon.

When Search Meets Web Usability

Book

  • This product currently is not for sale.
Not for Sale

eBook (Adobe DRM)

  • Your Price: $19.19
  • List Price: $23.99
  • About Adobe DRM eBooks
  • This eBook requires the free Adobe® Digital Editions software.

    Before downloading this DRM-encrypted PDF, be sure to:


    • Install the free Adobe Digital Editions software on your machine. Adobe Digital Editions only works on Macintosh and Windows, and requires the Adobe Flash Player. Please see the official system requirements.
    • Authorize your copy of Adobe Digital Editions using your Adobe ID (select AdobeID as the eBook vendor). If you don't already have an Adobe ID, you can create one here.
  • Description
  • Sample Content
  • Updates
  • Copyright 2009
  • Pages: 208
  • Edition: 1st
  • Book
  • ISBN-10: 0-321-60589-6
  • ISBN-13: 978-0-321-60589-4
  • eBook (Adobe DRM)
  • ISBN-10: 0-321-63724-0
  • ISBN-13: 978-0-321-63724-6

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Online Sample Chapter

When Search Meets Web Usability: Informational Searches—What Can I Learn?

Table of Contents

Chapter 1: Understanding Search Usability
Chapter 2: The Scent of Information and Web Search Engines
Chapter 3: Navigational Searches: Where Can I Go?
Chapter 4: Informational Searches: What Can I Learn?
Chapter 5: Transactional Searches: What Can I Do?
Chapter 6: Browsing Search Behaviors
Chapter 7: Search Usability and Your Site’s Success
Chapter 8: Search Usability is Everyone's Job
Chapter 9: How to Improve Your Website's Search Usability
Conclusion

FREE

TRIAL WITH PURCHASE!


By completing any purchase on Peachpit, you get unlimited 15 day access to thousands of Training Resources on creative topics You will also get a discounted rate of just $17.99/month if you decide to continue with a paid subscription.