NEW! ADOBE CC (2019 RELEASE)
Pre-order and save 35% on books and eBooks to help you learn to use Adobe's key creative products.
Publishers of technology books, eBooks, and videos for creative people
Adobe® Digital Editions software.This eBook requires the free
Before downloading this DRM-encrypted PDF, be sure to:
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
Chapter 1: Understanding Search Usability
Chapter 2: The Scent of Information and Web Search Engines
Chapter 3: Navigational Searches: Where Can I Go?
Chapter 4: Informational Searches: What Can I Learn?
Chapter 5: Transactional Searches: What Can I Do?
Chapter 6: Browsing Search Behaviors
Chapter 7: Search Usability and Your Site’s Success
Chapter 8: Search Usability is Everyone's Job
Chapter 9: How to Improve Your Website's Search Usability