LIGHTROOM CONFERENCE
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• This guide offers an intimate, sincere, comprehensive, step-by-step process for students (in the creative fields and beyond) to market themselves with purpose, pride, authenticity and meaning
• Features full-color illustrations throughout to engage and inspire students to participate and measure results
• Comes with a series of companion podcasts titled Why YOUniversity, podcasts providing additional tutorials with experts in various fields to augment the content of the book
How can you overcome inexperience, insecurity, low self-esteem, or fear in order to get what you want? How can you discover what is meaningful and unique about your abilities? How can you truly quantify your talent and stand out? Learn, with Why You: How To Make A Living Doing What You Love.
Why You covers the following:
Foreword
Introduction: What this book is about and why I am writing it
Before We Get Started
WHO ARE YOU? How did you get here? What do you want? What are you good at?
What are your strengths? How this book will help you make a living doing what you love and what makes your heart sing.
Part One: MYTH BUSTING
Chapter 1: Expect Anything Worthwhile to Take Time
Chapter 2: You Must Have a Philosophy
Chapter 3: You Must Know What You Are Talking About
Chapter 4: Confidence Is Overrated
Chapter 5: Busy Is a Decision
Chapter 6: Settling Is Hard Work, Too
Chapter 7: Talent Is Equivalent to Operational Excellence
Chapter 8: You Are Not Born a Leader
Chapter 9: Artificial Harmony Will Get You Nowhere Fast
Chapter 10: There Is No Such Thing as The Future
Interviews with experts
Part Two: SETTING THE STAGE
Chapter 11: What Is Strategy?
Chapter 12: What Is Positioning?
Chapter 13: What Is Branding?
Chapter 14: How to Develop a Point of View
Chapter 15: Who You Are Is as Important as What You Do or How You Do It
Chapter 16: You Must Learn How to Sell and Present
Chapter 17: What Is An Effective Presentation? What Is An Amazing Presentation?
Chapter 18: First and Lasting Impressions
Chapter 19: Everything You Ever Want to Know About Presenting
Chapter 20: What Does It Take to Get What You Want?
Interviews with experts
Part Three: MAKING IT HAPPEN
Chapter 21: The Myth of Email
Chapter 22: Networking and Nonsense
Chapter 23: The Magic of Numbers and Networking
Chapter 24: Making A Meeting or Setting Up an Interview
Chapter 25: Relentless Preparation
Chapter 26: How to Show Up (To A Meeting or Interview)
Chapter 27: How to Read Faces
Chapter 28: Telling the Truth
Chapter 29: Self-Promotion, Social Media, and Saturation
Chapter 30: Self-Generated Work, Self-Generated Passions
Interviews with experts
Part Three: YOUR BEST SELF
Chapter 31: A Five-Year Plan
Chapter 32: How to Put Together A Portfolio
Chapter 33: How to Write A Really Good Resume
Chapter 34: Your Mission, Should You Choose to Accept It
Chapter 35: Your Plan of Attack
Chapter 36: What Are You Afraid of?
Chapter 37: Getting Yourself Out There
Chapter 38: Rejection vs. Failure
Chapter 39: Measuring Success
Chapter 40: If Not Now, When?
Interviews with experts
Part Four: RESOURCES
Bibliography and worksheets