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Writing for Visual Thinkers: A Guide for Artists and Designers, 2nd Edition

  • By Andrea Marks
  • Published Mar 31, 2011 by New Riders. Part of the Voices That Matter series.
    • Copyright 2011
    • Dimensions: 8-1/2" x 10-7/8"
    • Pages: 144
    • Edition: 2nd
    • Book
    • ISBN-10: 0-321-76745-4
    • ISBN-13: 978-0-321-76745-5

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Product Author Bios

Andrea Marks is a design educator and coordinator of the graphic design program at Oregon State University. Her interests in design curriculum extend to exploring ways in which technology can enhance learning. She is the recipient of several grants and awards including an NEA Design Arts grant for her interactive CD project Women of the Bauhaus. Her design work is included in the AIGA Design Archives and her film, Freedom on the Fence, about Polish poster artists, is in MoMA’s permanent collection.

Writing can be a special challenge for artists and designers, who tend to be more visual than verbal. Writing for Visual Thinkers is designed to help people who think in pictures gain skills and confidence in their writing abilities.

Andrea Marks approaches the craft of writing from many directions, all with the ultimate goal of unlocking the reader's verbal potential. This new and expanded edition introduces brainstorming techniques that focus on writing and explores the various connections between verbal and visual thinking.

Writing for Visual Thinkers includes a companion CD with an ebook containing hundreds of links to articles, books, websites, blogs, wikis, video, and audio podcasts by writers and designers including Ellen Lupton, Steven Heller, and Jessica Helfand.

With the addition of new exercises that push the reader to explore a wide range of writing strategies, the second edition of Writing for Visual Thinkers is a great resource to help visual communicators enrich their work with writing.

Customer Reviews

2 of 2 people found the following review helpful
4.0 out of 5 stars Overviews of every writing technique imaginable, July 20, 2011
This review is from: Writing for Visual Thinkers: A Guide for Artists and Designers (2nd Edition) (Voices That Matter) (Paperback)
In Writing for Visual Thinkers, Andrea Marks presents various ways for graphic designers and visual artists to express their ideas through writing. She offers quick overviews of every writing technique imaginable. Some are familiar to the design process while others are given a unique approach to make them applicable to design techniques.

The book is meant to be extremely interactive with each chapter ending with a notes section and also includes several quizzes to help initiate the writing process. Some writing techniques are even enhanced with activities to help apply it to your work process. Designers will definitely be drawn to the book's aesthetics and creative layouts.

While the overview of many writing styles is impressive, at times it turns the book into no more than a dictionary with few details or further explanations. Another feature of the book is key terms or phrases highlighted in blue signify special content on the included CD. This seems like a... Read more
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Online Sample Chapter

Writing for Visual Thinkers: Narrative Structures

Sample Pages

Download Chapter 4: Narrative Structures; Verbal and Visual Working Together

Table of Contents

1 The Writer's Toolbox
2 Thinking Words and Pictures
3 Verbal and Visual Connections
4 Narrative Structures; Verbal and Visual Working Together
5 Writing and Editing in the 21st Century
6 Writing in Practice Podcasts Resources Letter from Ric Grefe, Executive Director of AIGA

 
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