First and foremost, this is a book about people: the young adults of China. Told with great insight and deep affection for China, this is a must-read, easy-to-understand book for both business and pleasure travel to a fascinating country. Drawing on their social science backgrounds, decades of studying people around the globe, and ten years of study of this extraordinary and changing place, the authors bring to life the people, the culture, the traditions, and changes. If you have time to read only one book before going, this is the one to choose.-Carolyn Fuson, Sr. Research Manager, Windows Live, Microsoft Corporation
The future is created by the young, and China's New Culture of Cool is our first real portal into the mindset of China's young people today and their impact on the emerging China economy of tomorrow.-Moira Gunn, Host, Tech Nation on NPR Talk
For those who seek out sensible orientation and extensive updates on China's consumers insights—read it! You will get to know what China's young consumers consider “cool” within their own cultural context and unique lifestyles. This is a very intuitive book that increases our insight into the fast-emerging and ever-transforming China market.-Ben Tsiang, Co-Founder & Executive VP, SINA (China's largest web portal)
This is a guidebook that will clarify navigating this exciting journey through China's culture of cool created by its youth. It is a perfect read for those desiring an understanding of the effects the enormous change has brought to China throughout the last decade, as seen through their perspective. Technology, food, fashion are the areas that provide global inspiration for innovation and imagination. A necessary read.-Richard Saul Wurman, Creator of the TED and eg Conferences
Having seen the Chinese consumer revolution unfold in front of my eyes for the last 10 years, I find this book a must-read for any marketer committed to understanding the Chinese consumer experience.-Bernd Schmitt, Author, Customer Experience Management
Clear, direct and insightful commentary about the seismic market shift that's occurring on the other side of the planet. An invaluable resource!-Clement Mok, Director of Global Design Planning/Sapient
This book paints a vivid picture of how the young and entrepreneurial in China are driving change in its cities. Reading it is the next best thing to going there and experiencing it yourself.-Jon Jerde, FAIA, Founder and Chairman, The Jerde Partnership
Hurry and read China's New Culture of Cool. My wife and I signed the first shoe contract with China in 1974. Now over 80 percent of all shoes sold in the U.S. are made in China. Along with that statistic, there are millions more cell phones in China than people in the U.S. These inspiring insights show how youth can change the way we all live, as we seek our own future.-Cabell Brand, Chairman, Cabell Brand Center for International Poverty and Resource Studies