"I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author's passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world."
– Jacques Lange
Icograda President (2005-2007)
"David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies."
– Richard Grefé
Executive director, AIGA | the professional association for design
"...just the right measure of passion and reticence...excellent."
– Ken Garland
Author, First Things First manifesto
"A fine read."
– Steven Rosenberg
Past President, Society of Graphic Designers of Canada
"I think the book is just great!"
– Mervyn Kurlansky
Co-founder, Pentagram UK
Past-President, Icograda