“The first important book of the year. In the tradition of In Search of Excellence and Built to Last, The Designful Company changes the way we think about business. During these challenging times, when doors are shutting all around us, Neumeier’s book opens a big window.”
– Alina Wheeler, author of Designing Brand Identity
"In another short but very sweet book, Neumeier introduces us to the aesthetics of management. The Designful Company makes a great contribution to our understanding of design as a core business competence."
– Roger Martin, Dean of Rotman School of Management, University of Toronto, and author of The Opposable Mind
"Required reading for addressing 'wicked problems'!"
– Peter Lawrence, Chairman, Corporate Design Foundation
"Design thinking has the potential to stepchange all aspects of innovation in business. When you need a disruption, when market dynamics are changing, when new sources of growth are needed—companies that focus on design have a competitive edge."
– Claudia Kotchka, VP Design Innovation and Strategy for The Procter & Gamble Company
"No filler. No fluff. Marty Neumeier has distilled his message on innovation and design down to just the good stuff. Read the whole book on your next flight, and arrive with fresh insights ready to share."
– Tom Kelley, General Manager of IDEO and author of The Ten Faces of Innovation
"If this is your first Marty Neumeier book, you'll be blown away. Wonderful, fresh content presented as a visual tour de force."
– Garr Reynolds, Management Professor at Kansai Gaidai University, and author of Presentation Zen
"At last! A book that clearly articulates how and why design is absolutely fundamental to the success of business today. Chock-full of great insights."
– Thomas Lockwood, PhD, President of Design Management Institute
"Form follows function? Form is function! In The Designful Company, Marty Neumeier lays out a powerful case that business innovation is a by-product of design thinking. Follow these rules and innovate faster, collaboratively, and continuously."
– John Gerzema, Chief Insights Officer, Y&R, and author of The Brand Bubble
"Neumeier is the only design and brand expert who writes big-idea books filled with practical how-to advice designed to be read on a brief plane ride."
– Jessie Scanlon, Senior Writer for Innovation and Design, BusinessWeek
"In the first half of this book Neumeier presents a good argument for the 'what' and the 'why' of the designful company, and in the second half he gives us a decent prototype for the 'how.' If you don't see that calling it a 'decent prototype' constitutes high praise, you NEED this book."
– Fred Collopy, Professor at Weatherhead School of Management, case Western Reserve University, co-editor of Managing as Designing