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The Bacon Finds Us

Once we were up and running, we had several farms find us, usually hoping we would offer their bacon on our site. Mountain Products Smokehouse out of New York was a great example. They had these really unique bacon flavors, like chipotle, jalapeno-infused, and maple-cinnamon, that were just unstoppable from a flavor perspective. They shipped us a sampler pack and we fell in love.

The key to this was that we no longer had to be out looking for products to offer; suppliers were starting to find us. And once we had our T-shirts and bacon inventory covered, we were able to focus on improving the site.

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